Customers can order produce, baked goods, dairy products, meat, seafood, flowers, and other everyday items for pickup. Customers choose the pickup option at checkout before placing their order. They can even use the Prime Now app to alert the store when they are heading over, so employees can have their groceries ready to load into their cars when they arrive. Orders of $35 or more can be filled in as little as an hour, or customers can pay an extra $4.99 for the 30-minute pickup option.
Grocery pickup is a service available exclusively to Prime members, like many other perks Amazon has instituted over the past few years. When the retailer bought Whole Foods for $13.7 billion last year, it promised a slew of discounts, savings, and benefits for Prime members. Currently, Prime members receive 10 percent off sale items at Whole Foods in addition to special deals on specific items, as well as 5 percent cash back for Amazon Prime Rewards Visa cardholders and two-hour delivery with Prime Now.
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