In-Depth of Semrush Review For PPC
Last Updated on February 28, 2021 When it comes to keywords research tools, Semrush is one of the top tools on the market. I’ve been a customer of theirs for years because they have a pretty good combo of tools…
Last Updated on February 28, 2021 When it comes to keywords research tools, Semrush is one of the top tools on the market. I’ve been a customer of theirs for years because they have a pretty good combo of tools…
After the boom of the November and December gifting season, winter is traditionally a slower month for eCommerce retailers. While it’s certainly hard to match the attention and excitement of the holidays, the first month of the new year presents…
Marketing leaders want to know the full scope of the returns on their campaigns and strategies: What’s working? What’s the return on investment (ROI)? What needs adjusting? The vast majority of marketers are only calculating the most visible, short-term metrics…
Last Updated on February 26, 2021 Back in 2013, I was really proud to become one of the first Google Partners in Belgium. When I got that badge, I plastered it everywhere I could: on my site, in presentations, bios…
Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. We’ll be posting each month’s edition to the blog, but if you’d prefer to have it delivered directly to your inbox, sign up here. [eBook] Accelerated E-Commerce: 21 Trends Shaping the Industry in…
Content Supply Chain with a Connected Asset Solution Managing digital product media from creation to publication is a complex process that engages stakeholders across the business. From marketers and ecommerce managers to designers and creative agencies, each group has different systems and processes for…
Author By Miva | Posted on • February 23, 2021 Ecommerce Resources New Dragonproof Podcast on Why Great Ecommerce Businesses Succeed What kind of thinking drives a business that thrives across generations? Andy Brabec, Ecommerce and Marketing Director for legendary jewelry icon Borsheims, joins the Dragonproof Podcast to…
Swiss home goods manufacturer Rotho needed an effective way to provide product listings and content to Amazon’s European sites. For more than 130 years, Rotho has been making innovative and eco-friendly household products. The company relies on a small ecommerce…
Want to know what eCommerce conversion rate your store should be aiming beyond, or how it compares to your biggest competitors? You’ve come to the right place! Conversion rate benchmarks can be tricky as they differ depending on the industry…
Author By Miva | Posted on • February 18, 2021 Ecommerce 101 Marketing Tips With the constant evolution and technological advancements of the ecommerce landscape, it can be challenging to keep up with all of the latest industry jargon. The never-ending…
If there’s one challenge all brands are experiencing right now, it’s this: Direct-to-consumer relationships are more influential, and important, than ever. Consumers have long preferred to purchase products directly from manufacturers when given the option. And now, according to recent…
From mobile apps and your direct-to-consumer (D2C) website to marketplaces and brick-and-mortar retailers, customers interact with your brand via a range of omnichannel touchpoints. In an omnichannel world, brands have to be omnipresent. But far too often, companies offer consumers…
Using Asia-based suppliers is one the most cost-effective ways to get products for your ecommerce business. Two platforms people use for product sourcing are Alibaba.com and AliExpress. You can also get suppliers from other parts of the world on Alibaba,…
For a brand, monitoring online distribution channels can be a hassle. Online retail teams must regularly visit the sites they are selling on to ensure that all availability, price, search and content metrics are where they should be. The common…
eCommerce has grown at an enormous pace in the wake of the pandemic, with online sales rising 55% year over year in July alone. Forecasts from Adobe predict that 2020’s year-to-date online sales will surpass 2019’s total sales for the…
Customizing product information for different websites, retail partners and marketplaces can be a time-consuming task and error-prone task. Proper management of your product data can be critical to your success, helping you take control of data, expand your business, increase…
If you’re putting off investing in Microsoft Advertising, you’re missing out on valuable reach for your eCommerce brand. It accounts for a 13.5% PC market share with an average of 13.9 billion searches per month, over half of which are…
Author By Miva | Posted on • February 9, 2021 Ecommerce Resources Miva Partners It’s no secret that COVID-19 has had a huge impact on ecommerce sales, as folks have hunkered down in their homes and ordered everything from televisions to…
On Amazon, we find that the top search results capture 65% of the total clicks. Landing in the top results is crucial to winning on the digital shelf. Recently, Salsify set out to find how important a role product content plays in…
Last Updated on February 9, 2021 Google Ads released a pretty big update early February 2021. After years of tinkering with keyword match types, they’ve made yet another change. The short version: broad match modifier stops being a match type…
Despite a challenging year in 2020, ecommerce sales saw tremendous growth, just under 30% for the year. If we learned anything from 2020, we learned that all businesses must be digital businesses. With 2021 forecasts from eMarketer, businesses are looking for a rebound in brick-and-mortar sales, a Digital…
On February 2, 2021, Jeff Bezos announced he would be stepping down as CEO of Amazon. Miva’s own CEO Rick Wilson explored the implications of this news in the larger context of independent ecommerce on the latest Dragonproof Podcast. A partial transcript…
Salsify launched early access to its new Salsify Digital Asset Experience capabilities, which will be automatically rolled out across the commerce experience management (CommerceXM) platform in March 2021. Existing Salsify customers can request early access to the Salsify Digital Asset…
As we start the new year with hope and energy, let’s take a moment to reflect on the year that has passed. It was a year filled with many challenges, yet also one with highlights to celebrate. An important one…