Month: May 2021
Retail Media, Part 3: Getting Ahead With Advertising Automation
If you’re reading this, you already know how important retail media has become. Advertising on e-commerce sites offers a rare opportunity to reach consumers at the moments they’re ready to buy, and is fast becoming the preferred way to get...
3-Step Business Transformation Strategy (Part 3): Scale Your Marketing Efforts to Get More Customers Through
Author By Miva | Posted on • May 28, 2021 Advanced Ecommerce Marketing Tips In our previous article, 3-Step Business Transformation Strategy (Part 2): Upgrade Your Ecommerce Systems to Scale, we discussed the second step in our sequence for strategically implementing digital...
Forrester Names Salsify a Leader in PIM Wave Report | Salsify
The consumer world has changed, and competition on the digital shelf now gives shoppers almost infinite options. This evolution has put increased pressure on brands to deliver engaging product experiences wherever their customers shop, making PIM a “cornerstone” of the...
The Content Advantage in Amazon Advertising | Salsify
Brand manufacturers shouldn’t see Amazon merely as an ecommerce channel — it’s an ecommerce necessity. But standing out on the crowded marketplace can be a challenge. Salsify recently joined JBPx eCommerce Growth Summit to discuss how content fuels your Amazon...
7 Conversion Optimization Tips: Convert Blog Visitors into Customers
If your business has an active blog, then you probably thrive on creating new content and tracking the visitors to your website who consume it then share it online. It’s exciting to see your reputation grow as an authority in...
New Forrester Report for Brands: Gauge the Size of Your Digital Commerce Prize
We all know that brands need a strong e-commerce strategy to survive. Then again, not all digital opportunities are created equal. Some brands are wildly successful with direct-to-consumer (D2C) strategies, while others rely on strong retailer relationships to maintain profit...
Retail Media, Part 2: The Benefits of a Single E-Commerce Platform
Recently, we discussed the rapidly rising influence of Walmart advertising. Of course, that’s just one of several big changes across the current e-commerce landscape. Numerous other industry trends are impacting how, when and where people shop. As the industry continues...
How to Boost Product Page Performance on Amazon UK | Salsify
While 2020 was the worst year for U.K. retail sales in a quarter-century, several brands adapted to the surprise “pandemic crunch” with great success — or even experienced a year-to-year gain. Consider this: While experts believe that retail, non-food sales in the...
The Art of Writing Great Content – And How To Get It In Front of the Right Audience
Author By Miva | Posted on • May 18, 2021 Ecommerce Resources Marketing Tips “All of the world is about content creation…there is no business without content.” That’s John Lawson, author of the best-selling book “Kick Ass Social Commerce for E-preneurs: It’s...
How This Fashion Store Increased Their Sales by 470%
Crystal and Devon from EnvyStylz.com have been using our Google Ads service since 2017. They were very happy with the results, so they decided to let us also manage and optimize their Facebook and Instagram campaigns. We accepted their request...