Month: May 2021
Razer Grew Marketplace GMV 10x. Here’s How They Did It
First, there was an increase in gaming. According to research firm Nielsen, 82% of global consumers played video games at the height of the COVID-19 pandemic lockdowns. Next came the lasting impacts: By the start of 2021, the gaming industry...
5 Social Media Trends + Tips Every Seller Needs in Their Online Strategy
Author By Miva | Posted on • May 13, 2021 DTC Marketing Tips Want to keep the momentum and success of your business? Social media needs to be a key part of your online strategy. Social media has become an avenue...
The Complete Product Page Toolkit [Download] | Salsify
Think about the last thing you bought: What made you decide to make the move to buy? For most shoppers, a product page was central to this buying moment. The vast majority of shoppers (86%) rely on digital information while...
Retail Media, Part 1: The Growing Influence of Walmart Advertising
How much time and attention is your brand devoting to advertising on Walmart Marketplace? If the answer is anything less than “a lot,” it may be time to revisit your digital marketing strategy. With 100 million unique monthly visitors, Walmart...
Bosch’s Digital Transformation Is Inspiring | Salsify
The home improvement industry, which is traditionally entrenched in the brick-and-mortar tradition, experienced huge digital channel gains in the last year. Kevin Cole, senior director of growth at Salsify, recently sat down with Sonesh Shah, president of Dremel at Bosch,...
Google Q1 Earnings: Elevated Consumer Online Activity
As we pass the one-year mark of the pandemic, it’s clear that a digital shift has occurred across numerous industries. From kids attending school at home to yoga classes held over Zoom, the world has moved online more than ever...
Best Alternative to WordStream: Leading PPC Management Software and Keyword Research Tools
If you’re looking for an alternative to WordStream, you’ve come to the right place. You already know that relying on individual channel dashboards like Facebook, Bing, Google, and TikTok to optimize your eCommerce ads is virtually impossible at this stage...
Marketing Emails 101: Cart Abandonment Emails
You designed your eCommerce site to sell products and services. But even with a strong site and email marketing strategy, many shoppers will abandon their carts for a wide variety of reasons. Shopping cart abandonment is a persistent but solvable...
Return Policy Best Practices: How to Satisfy Customers and Drive Profit
Author By Miva | Posted on • May 7, 2021 DTC Ecommerce Resources The secret to ecommerce success is keeping your customers happy. A great end-to-end online experience requires an effective, customer-centric return policy. Returns are an expected part of managing an online business. On...
6 Actionable Tips to Upgrade Your eCommerce Customer Service Strategy [2021]
The eCommerce landscape is jam-packed with competitors. It doesn’t help that the big players are stocked with seemingly unlimited inventory and offer pretty much instant turnaround at rock-bottom prices that are hard to compete with. However, if there’s one area...