Month: August 2021
How to Drive Online Conversions With Smart Shopping Campaigns
One of Google’s newest campaign subtypes, Smart Shopping, is fast becoming one of the best eCommerce campaign types for driving sales. Some online retailers reported an almost 80% increase in online conversions when they first incorporated Smart Shopping into their...
Forrester, Ventana, and IDC Recognize Salsify as PIM Leader | Salsify
Forrester, Ventana Research, and International Data Corporation (IDC) recently published their product information management (PIM) analyst reports. Salsify is honored to have been named a “Leader” in both the Forrester and IDC reports and listed as an “Exemplary” vendor —...
Is Your Brand Using These 3 Strategies for Success With Retailers?
As a brand, you already know how important it is to maintain strong relationships with retailers. But that doesn’t mean it’s easy. From monitoring product listings to keeping track of pricing and promotions, plus many more tasks in between, there’s...
Retailer Performance: Effectively Managing Content and Reviews at Scale with Brand Analytics
Titles. Descriptions. Images. Reviews. Online shoppers view, click, read, study, zoom in — and decide whether or not to buy. The content on a product page provides one last pivotal point before a sale is made… or abandoned. For brands,...
Independent Sellers Face A War On Entrepreneurship
Author By Miva | Posted on • August 10, 2021 In 2019, Miva CEO Rick Wilson wrote “Dragonproof,” a book which broke down the core factors which drive successful ecommerce. At the time, the greatest opponent independent sellers faced was Amazon. The challenges all businesses dealt with over the past year...
Trends for Food, Beverage, and Alcohol Brands | Salsify
Since the emergence of COVID-19, consumers have turned to online groceries in massive volumes. They’ve also stockpiled food in case of emergency. This behavior has led to significant growth in the food, beverage, and alcohol industry. As food, beverage, and...
How to Choose Which Type of Legal Structure is Right for Your Business
When you start building your business, there are so many crucial questions you need to answer from the very first steps you take into the entrepreneurial world. However, a top priority among them should be choosing a suitable legal structure...
Plug In Carefully: The Problem with Excess Plugins and Apps
Author By Miva | Posted on • August 9, 2021 Ecommerce 101 Marketing Tips The blog was originally published on June 11, 2018 and updated on August 9, 2021. In addition to an ecommerce platform, many online sellers look at...
The 2021 Email Deliverability Guide for eCommerce Businesses
Email can be a big part of your eCommerce success. It might be already. But it can be an even bigger part if you get more emails opened and clicked. To achieve that, you’d have to follow the latest email...
Preparing Your Marketplace Business for the Holidays During a Global Shipping Crisis
The effects of Covid-19 have heavily disrupted supply chains and have ignited a global shipping crisis. As a result, shipment costs have skyrocketed. Paired with labor shortages, congestion at ports, and reduced capacity in logistics systems, one could call this...