Month: August 2021

IDC MarketScape Names Salsify a ‘Leader’ in PIM for Commerce | Salsify

Salsify was just named a “Leader” in a new International Data Corporation (IDC) vendor assessment, “IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2021 Vendor Assessment.” IDC is a leading provider of information and communications technology (ICT) market intelligence,...

The Open Experience Alliance (OXA) | Salsify

“Great commerce experiences can only be delivered when brands and retailers are working in close collaboration… walled gardens prohibit this, and intermediate the relationship between a brand and its retail customer.”— Rob Gonzalez, Co-Founder and CMO at Salsify To provide...

How to Grow Ecommerce Margins With D2C Channels | Salsify

“Our D2C sites are a way for us to tell a better story about each of our brands and promote each of the product lines across these different websites. We have brands that have been around for over 100 years...

Clicking With Consumers: Gaining the D2C Advantage

The COVID-19 crisis brought monumental shifts to retail and placed the customer front and center of the shopping experience. Retail relationships came under pressure, shopping habits across geographies and generations changed — and many brands were thrust into the world...