Month: August 2021

IDC MarketScape Names Salsify a ‘Leader’ in PIM for Commerce | Salsify

Salsify was just named a “Leader” in a new International Data Corporation (IDC) vendor assessment, “IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2021 Vendor Assessment.” IDC is a leading provider of information and communications technology (ICT) market intelligence,...

/ August 4, 2021

The Open Experience Alliance (OXA) | Salsify

“Great commerce experiences can only be delivered when brands and retailers are working in close collaboration… walled gardens prohibit this, and intermediate the relationship between a brand and its retail customer.”— Rob Gonzalez, Co-Founder and CMO at Salsify To provide...

/ August 3, 2021

How to Grow Ecommerce Margins With D2C Channels | Salsify

“Our D2C sites are a way for us to tell a better story about each of our brands and promote each of the product lines across these different websites. We have brands that have been around for over 100 years...

/ August 2, 2021

Clicking With Consumers: Gaining the D2C Advantage

The COVID-19 crisis brought monumental shifts to retail and placed the customer front and center of the shopping experience. Retail relationships came under pressure, shopping habits across geographies and generations changed — and many brands were thrust into the world...

/ August 2, 2021