Month: February 2022
How To Use Maximize Conversions Bidding in Google Ads
Last Updated on February 18, 2022 The ultimate goal of every ad is to generate a conversion. That’s why a lot of businesses nowadays are turning towards paid search bidding strategies. These focus on conversions rather than clicks. In this...
The New ‘New Normal’: The Pandemic’s Long-Term Impact on Shopping Behaviors | Salsify
Since the onset of the COVID-19 pandemic, there’s been an unprecedented surge in ecommerce, coupled with several changes in consumers’ shopping behaviors. McKinsey & Company refers to this shift as “The Quickening” — highlighting how the U.S. experienced 10 years’...
BigCommerce to Shopify Migration: 7 Easy Steps to Change Platforms
Share via: No matter why you’re leaving BigCommerce for Shopify, switching between the two platforms is an undertaking. Unfortunately, a quick copy and paste job won’t work. But, a BigCommerce to Shopify migration is easily done when you follow this...
The Hype-Free AliExpress Dropshipping Guide For Beginners
Share via: AliExpress is a popular marketplace for sourcing items. With dropshipping being such a popular ecommerce business model, it’s no surprise that people would be interested in AliExpress dropshipping. If you want to start a successful dropshipping business, then...
Google Ads Performance Max Replaces Smart Shopping & Local Campaigns
Performance Max or Google PMax is set to replace Smart Shopping and Local campaigns in 2022. Are you ready? Leading eCommerce platforms such as Shopify, WooCommerce, and BigCommerce are already hard at work to support Google PMax’s new inventory insights...
What Is Enhanced Content and How Can It Boost Conversions? | Salsify
It’s never been more important to stand out on the digital shelf. Enhanced content empowers you to captivate your audience, whether you’re trying to reach a consumer or a business. Brands that sell to retailer and distributor customers can also...
Why Collaboration — Not Competition — Drives Ecommerce Growth | Salsify
Competition is core to the free market concept. By finding ways to outpace, outperform, and outproduce your competitors, you can stay ahead of the curve and attract new potential customers. This ability to capture customers’ attention has become increasingly critical,...
The Ultimate Guide To Performance Max Campaigns
Last Updated on February 14, 2022 Performance Max campaigns are taking the world of Google Ads by storm. pMax campaigns were only announced a few months ago, but right now they are on top of the to-do list for many...
Four Quick Instagram Marketing Tips for 2022
Your Instagram ads have the potential to reach 840+ million potential shoppers. Is your Instagram marketing optimized for success? We know that Instagram is a popular and widely used social eCommerce ads platform. Since its launch in 2010, the app...
What Is Change Management for the Digital Shelf? [Download] | Salsify
Brick-and-mortar stores used to be the primary focus for driving sales. Prime product placement on a physical shelf could make all the difference for brands and retailers. But with the rise of digital shopping options like online sales, same-day delivery,...