Month: February 2022
New Year, New Tactic: SMS Marketing
When you’re running a small business, you want to take advantage of every marketing tactic available. Most businesses are using great strategies like email marketing to reach a wide audience. However, there are other ways to reach a wide variety...
2022 Salsify Shopping Research Reveals Consumer Insights | Salsify
Shopping is now an omnichannel, nonlinear journey across the digital shelf. In an effort to understand the latest consumer trends and preferences in this evolving marketplace, Salsify surveyed more than 4,000 consumers based in the U.S., Great Britain, France, and...
Forrester Report: The State of the US Online Grocery Shopper
Online food and drink sales have skyrocketed in the last few years and are poised for even more growth ahead, according to Forrester’s new report: The State of the US Online Grocery Shopper. However, compared to other sectors of e-commerce,...
Global Brands’ Top Ecommerce Personalization Examples | Salsify
If you’re an ecommerce professional, you likely know the importance of personalization. Basic elements of personalization, like related product suggestions or recommendations based on past purchases, are already common across online retailers. And there’s a good reason for this trend....
Salsify Finishes 2021 With $32 Million in R&D Investment | Salsify
In 2021, we invested more than $32 million in research and development (R&D), up more than 40% from 2020. This investment resulted in 96 product innovations across our Commerce Experience Management (CommerceXM) platform — as well as two exciting acquisitions....
How to Scale Your Amazon Business in 9 Easy Steps
Share via: People trying to launch an Amazon FBA business spend a lot of time getting things in order. They wear many hats and do whatever it takes to see their venture succeed. From sorting and packing items themselves to...
Ecommerce Tracking: 9 Google Analytics Alternatives
Share via: When it comes to website analytics, Google Analytics is the king. This is true even though many websites use multiple analytics platforms. Is Google Analytics’ dominance in the analytics market the same as its crushing dominance in the...
How To Build Your Ecommerce Personalization Strategy in 5 Steps | Salsify
Personalization has become standard across the ecommerce industry, and most digital customers expect their experiences to be personalized to some extent. Organizations that haven’t yet worked personalization into their digital shelf strategy are behind on their ecommerce digital transformation —...