Month: May 2022
Retail Media Strategies to Boost Sales and Product Visibility: The Rise of Retail Media
eMarketer, retail media advertising is becoming one of the digital ad segments with the highest growth — it is estimated to jump by 31.4% in 2022 to $41.37 billion. But let’s take a closer look at the current marketplace ecosystem....
4 Ecommerce Best Practices for Personalization | Salsify
When it comes to ecommerce success, a recent Forbes piece puts it simply: Personalize or perish. Professional services company Accenture backs up this declaration, reporting that 83% of global consumers are willing to share their data to get personalized experiences....
Google Ads Image Extensions: A Visual Upgrade For Search Ads
Image extensions allow you to add images to your Search Ads! Having an image in your Search Ad helps it stand to out and increases your clickthrough rate. Since image extensions are relatively new, most advertisers aren’t even aware they...
Shopify SEO: How to Get Your Shopify Store to Rank #1 on Google
If you want a good stream of free traffic while simultaneously boosting brand equity, then upgrading your Shopify SEO strategy should be on top of your to-do list. When it comes to Shopify SEO, there is no greater goal than...
5 Most Important 2022 Holiday Season Ecommerce Dates | Salsify
While many shoppers are content to leave their holiday purchases to the last minute, brands don’t have this luxury. Nothing could be worse than putting off your end-of-year planning. Many retailers report that 20% or more of their annual sales...
3 of the Best Brand Collaborations in the Beauty Industry | Salsify
Brand collaboration takes place when two brands join forces to promote a product or service — and it can be really powerful. The best brand collaborations help both parties reach new potential customers, increase social media engagement, promote a cause,...
How to Sell on Facebook: 3 Methods for Fast and Easy Sales
Share via: Social commerce is becoming increasingly popular with online shoppers – and retailers are taking notice. In addition to having an online store, it’s worth it to learn how to sell on Facebook. We’ll cover how to sell via...
Mastering Google Merchant Center Feed Rules
Last Updated on May 16, 2022 Google Merchant Center Feed Rules are a great way to make changes to your google shopping feed. They allow you to easily add, remove or edit product data to make sure you comply with...
Top 11 Multi Vendor Ecommerce Platforms to Start a Marketplace
Share via: In today’s economy, it’s far easier to start an online marketplace than ever before. With multi vendor ecommerce platforms, you can get an online marketplace of your own up and running fairly quickly. Thanks to these turnkey software...
The Retail Merchandising Checklist — Trade Marketing Tactics for Brands
Online merchandising is a key e-commerce success factor. Limited screen real estate and short customer attention span mean e-commerce websites need to play their cards right or risk driving interested shoppers away. Great online merchandising means displaying the right products...