Month: December 2022
A Look Back on 2022 + What’s to Come in 2023
The last three years of e-commerce have been anything but predictable. First, there was the pandemic, sending demand skyrocketing and forever securing e-commerce as a top consumer channel. Then came major shortages, causing delays and shopper frustration. Now, consumers are...
How to Win with Google’s New Performance Max
Have you heard? Google Performance Max is the new Google Shopping — and it’s the easiest, smartest way to optimize your campaigns ever. But despite the advanced nature of this machine learning tool, it still requires human inputs that tell...
Top Trends in Ecommerce To Watch in 2023
2022 has been another banner year for ecommerce. 2021 was no surprise. After a tough 2020, it only made sense that digital purchasing would carry over as customers found their footing in a changing consumer world. According to data from Morgan...
Understanding the Most Common E-Commerce Marketplace Fees
ChannelAdvisor research confirms what you may have known for awhile: Marketplaces are hot right now and will continue to grow. We dare say they’ve become an essential avenue to grow profits significantly. But it’s not as simple as flipping a...
Salsify Publishes 2022 Equity, Diversity, and Inclusion (ED&I) Report [Download] | Salsify
Salsify published its second annual equity, diversity, and inclusion (ED&I) report, which dives into the company’s goals, strategy, progress, and future commitments. Salsify’s commitment to creating an equitable, diverse, and inclusive workplace continues with new learnings and insights from our...
Beginner’s Guide to Wholesale Buying: How to Buy Wholesale
Share via: Wholesaling is a standard link in the supply chain. Manufacturers produce goods and sell them to wholesale suppliers, who sell them to retailers, who sell them to consumers for profit. If you are a retailer looking to get...
How to Build and Optimize Your eCommerce Sales Funnel to Maximize ROAS
Your eCommerce sales funnel, and how it’s set up, can make or break your business. The secret to its success is putting yourself in the minds of your shoppers and finding just the right points (touchpoints) where you can either...
Top 4 Options To Get Google Merchant Center Support (2023)
Before you can get started with Google Shopping you have to get Google Merchant Center running smoothly. And when you’re just getting started on the platform, things don’t always go as planned. You might experience trouble uploading your product feed,...
5 Insights from Forrester’s Predictions 2023 Commerce Report
Will 2023 finally give digital businesses a reprieve from the pandemic-fueled madness of the past two years? Or are we slated for more of the same? Forrester’s Predictions 2023: Commerce report claims “2023 will be the year commerce operations take...
How To Use Google Ads For B2B Ecommerce
Last Updated on December 9, 2022 If you’re using Google Ads to sell to businesses, you can use many of the strategies and tactics that you would use to target consumers (B2C). But in B2B ecommerce, there are also unique...