Month: April 2023

How To Write Product Descriptions Plus Examples of Product Descriptions | Salsify

A good product description will draw shoppers in, but an excellent product description will convert them to purchase. Salsify’s guide, “Why Bad Product Content Is Killing Your Brand,” notes that “the product page is the new packaging.” Essentially, your product...

Avoid Product Catfishing With the Right Ecommerce Marketing Strategy | Salsify

Hook, line, and sinker. Are your ecommerce marketing efforts grabbing the attention of consumers and luring them to shop your digital shelf? It might not be for the right reasons.  Your products might have strong search engine optimization (SEO) or...

E-Commerce is Changing: Reducing Friction and Increasing Agility are the Key

As Insider Intelligence’s global retail e-commerce forecast suggests, it is more important than ever for retailers and brands to find ways to be more agile and flexible in how they get products into consumers’ hands—and to do so while offering...