All posts by Contributor

[Guest Blog] How to Prepare for Last-Minute Holiday Shoppers

The holidays are just around the corner, and as usual, there will be last-minute shoppers. Your holiday prep probably started earlier than usual this year — probably in March! There has been a sharp increase in e-commerce traffic in 2020...

/ December 8, 2020

How to Start a YouTube Channel for Your Online Store [+ Examples]

Want to know how to start a YouTube channel for online store brands and why you need one? You’ve come to the right place. When done right, creating an eCommerce YouTube channel can help you attract more potential shoppers, strengthen...

/ December 7, 2020

7 Exit Popup Tips to Get Your Store’s Exit-Intent Popups Right

Exit popups are a marketer’s magic wand. Kind of. They enable you to stop your visitors just before they leave your website so you can survey them, collect their email addresses, convince them to stay, or almost anything you’d like....

/ December 4, 2020

How to Optimize Your Amazon Advertising

Pay-per-click advertising is the greatest weapon you have in your arsenal as an eCommerce Amazon seller. Of course, your product is the star and what ultimately gets you sales. However, using the Amazon PPC system properly is what truly maximizes...

/ December 4, 2020

The Complete Guide to Modern B2B Ecommerce

Author By Miva    | Posted on • December 3, 2020 Table of Contents: Business buyers are taking more of their purchases online than ever before, with a recent report showing that 75 percent of all business-to-business (B2B) product purchases are made online. Online B2B sales in the US are...

/ December 3, 2020

Shopify vs Etsy: 8 Key Differences [+Pros and Cons]

Shopify vs Etsy? You must be the creative type, huh! But, let me quickly get this off the table: Whichever platform you end up choosing, it won’t be because one is better than the other. But instead, because one is...

/ December 3, 2020

Ecommerce Accounting & Bookkeeping Guide To Best Practices

As you start your online business and look for ways to streamline your company, you’ll find that ecommerce accounting and bookkeeping is essential.   From keeping track of your daily sales to having proper records in place for tax time, managing...

/ December 3, 2020

How To Use Location Extensions In Google Ads

Last Updated on January 13, 2021 If you have a physical store location, using it as a location extension with your Search ads is a no-brainer. They might bring you extra foot traffic and they help to build trust with...

/ December 3, 2020

2020 Holiday GMV Trends

This is always an exciting time of year in e-commerce, and it’s especially interesting this year given all the effects of COVID-19.  So what are we seeing? Notably, Amazon’s Prime Day being in October, and possibly the resurgence of COVID-19...

/ December 2, 2020

Product Title Optimization Tips From Analyzing 151 Shopping Ads (Original Research)

Last Updated on December 2, 2020 Most advertisers don’t pay much attention to the product titles that show up on Google Shopping. And that’s a shame, because a good title can have a big impact. Well-optimized product titles make sure...

/ December 2, 2020