Understanding and Implementing an Omnichannel Ecosystem | Salsify
Customers want the ability to connect with brands whenever, wherever, and however they prefer. This is omnichannel — and creating an omnichannel ecosystem is now critical to driving product and retail brand success. Consider data from Statista, which found that...
What 2023 Global Retail E-Commerce Holds, According to eMarketer
It’s official. We’re entering the “slower-growth new normal,” according to eMarketer. In its 2023 Global Retail E-Commerce Forecast, eMarketer forecasts a slightly better outlook for digital retailers compared to the slumps of 2022. But the annual double-digit growth rates of...
What Is Social Commerce? Salsify
After a long day of work, you’re scrolling through your Instagram feed when you spot the cocktail napkins you’ve been on the hunt for, posted by your favorite home goods shop. You click on the image, and it gives you...
What Is Organizational Agility?
At first glance, “organizational agility” may seem like a buzzword that doesn’t actually mean anything. In reality, it’s the most important characteristic a business can have in a changing market and economy. The term refers to a company’s nimbleness in...
Bad Data 101: How Errors Affect Your Business Performance | Salsify
Data is a major part of business. It tells you who’s buying your products or services, highlights how your business is doing, and offers a potential glimpse into the future. But if the data you have is incorrect, duplicated —...
Consumer Behavior: Why Shoppers Aren’t Buying Your Products | Salsify
If a fear of cart abandonment or high return rates are tormenting your organization, here’s a hard truth: It’s not them (consumers, that is); it’s you. But there’s hope. Salsify’s “2023 Consumer Research” (which offers a consolidated view of surveyed...
10 E-Commerce KPIs to Measure
Do you track your heart rate? Or your cholesterol? What about your blood sugar levels? Monitoring your health stats is always a good idea, but determining which ones to watch is different for everyone. It’s the same with your e-commerce...
Instagram Reels for Business: Tips, Hacks, Strategies & Examples [2023]
Allowing brands and creators to drive engagement through creative storytelling and live commerce, there is a lot of potential with incorporating Instagram Reels (IG Reels) into your content and marketing strategies. And the stats confirm it. Currently, there are over...
Why Consumers Are Shopping on Mobile Phones Inside Stores | Salsify
It’s never been more important to highlight product quality online. With digital experiences becoming a major deciding factor — even for in-store shoppers — customer loyalty is tied to how well a brand presents itself online through a variety of...
Consumer Research Shows Shoppers Worldwide Want an Omnichannel Experience | Salsify
Much has been made about the omnichannel approach as a way to improve the shopper experience and streamline the purchase process. And new research backs up this common sense assertion with hard data. According to Salsify’s “2023 Consumer Research” report,...