Month: April 2023
Omnichannel Commerce’s Impact on Impulse Buying | Salsify
It’s a familiar scenario: You’re standing at the gas station or grocery checkout waiting to pay, and you notice a chocolate bar you love or see a new flavor of your favorite chips. You don’t hesitate to grab the item...
6 KPIs To Measure Your Product Content Strategy | Salsify
Your product pages might look great, but are they doing their job? Shoppers today expect to find adequate — or, better yet, more than adequate — information about the products they buy online. If they don’t, there are plenty of...
Social Media Security Risks: Protecting Your Online Store in 2023
When your work is based online, you’ve got to be familiar with the threats to your privacy and security that you’ll encounter — including social media security risks. These are always changing and evolving, meaning it’s always important to stay...
6 Steps for Performing a Brand Assessment | Salsify
It’s an often regrettable but familiar fact of life, once famously summed up by patriarch Abraham “Grandpa” Simpson in a classic episode of a certain beloved animated series — and a great illustration of the challenges facing brands who don’t...
Salsify Launches OpenAI Accelerator To Expedite Product Content Creation With AI | Salsify
A new Salsify integration leverages artificial intelligence (AI) to expedite product content creation for brands, retailers, and distributors. Salsify launched the Salsify OpenAI Accelerator, an AI-based integration that will help brands, retailers, and distributors scale the creation of product content,...
Ecommerce Content Optimization: Renew Your Product Content | Salsify
American Founding Father and legendary aphorist Ben Franklin was known to be somewhat of a social butterfly, despite his famous saying about the tendency of houseguests to overstay their welcome: “Guests, like fish, begin to smell after three days.” While...
Gather Once, Optimize Everywhere with Product Content Feeds
Product or data feed management is supposed to streamline product listings across multiple ad platforms, channels or marketplaces. But doing it manually is time-consuming and inefficient, especially as your business expands to more channels. It also takes focus away from other...
Building an Effective Ecommerce Merchandising Strategy | Salsify
Website merchandising is the process of arranging your direct-to-consumer (DTC) website in a way that supports conversion. Think of it like bringing the brick-and-mortar experience to the online world so you can: Direct customers to the right products and the...
2023 Trends in the Global Economy for Brands and Retailers | Salsify
Uncertainty remains the watchword for brands and retailers. From supply chain challenges to logistic price shocks and overstock issues, the past several years have been a wild ride. And while conditions are improving, this uncertainty remains: Many companies aren’t sure...
How Virtual Assistants Help Your eCommerce Business Succeed
Many eCommerce business owners would agree — it’s hard to find the right employee to help your business grow. Perhaps your local talent pool is limited, or you’re in need of specialized skills. Have you ever considered looking further afield? ...