Month: April 2023

Omnichannel Commerce’s Impact on Impulse Buying | Salsify

It’s a familiar scenario: You’re standing at the gas station or grocery checkout waiting to pay, and you notice a chocolate bar you love or see a new flavor of your favorite chips. You don’t hesitate to grab the item...

/ April 27, 2023

6 KPIs To Measure Your Product Content Strategy | Salsify

Your product pages might look great, but are they doing their job? Shoppers today expect to find adequate — or, better yet, more than adequate — information about the products they buy online. If they don’t, there are plenty of...

/ April 25, 2023

Social Media Security Risks: Protecting Your Online Store in 2023

When your work is based online, you’ve got to be familiar with the threats to your privacy and security that you’ll encounter — including social media security risks.  These are always changing and evolving, meaning it’s always important to stay...

/ April 24, 2023

6 Steps for Performing a Brand Assessment | Salsify

It’s an often regrettable but familiar fact of life, once famously summed up by patriarch Abraham “Grandpa” Simpson in a classic episode of a certain beloved animated series — and a great illustration of the challenges facing brands who don’t...

/ April 20, 2023

Salsify Launches OpenAI Accelerator To Expedite Product Content Creation With AI | Salsify

A new Salsify integration leverages artificial intelligence (AI) to expedite product content creation for brands, retailers, and distributors. Salsify launched the Salsify OpenAI Accelerator, an AI-based integration that will help brands, retailers, and distributors scale the creation of product content,...

/ April 17, 2023

Ecommerce Content Optimization: Renew Your Product Content | Salsify

American Founding Father and legendary aphorist Ben Franklin was known to be somewhat of a social butterfly, despite his famous saying about the tendency of houseguests to overstay their welcome: “Guests, like fish, begin to smell after three days.” While...

/ April 17, 2023

Gather Once, Optimize Everywhere with Product Content Feeds

Product or data feed management is supposed to streamline product listings across multiple ad platforms, channels or marketplaces. But doing it manually is time-consuming and inefficient, especially as your business expands to more channels. It also takes focus away from other...

/ April 14, 2023

Building an Effective Ecommerce Merchandising Strategy | Salsify

Website merchandising is the process of arranging your direct-to-consumer (DTC) website in a way that supports conversion. Think of it like bringing the brick-and-mortar experience to the online world so you can:  Direct customers to the right products and the...

/ April 13, 2023

2023 Trends in the Global Economy for Brands and Retailers | Salsify

Uncertainty remains the watchword for brands and retailers. From supply chain challenges to logistic price shocks and overstock issues, the past several years have been a wild ride. And while conditions are improving, this uncertainty remains: Many companies aren’t sure...

/ April 11, 2023

How Virtual Assistants Help Your eCommerce Business Succeed

Many eCommerce business owners would agree — it’s hard to find the right employee to help your business grow. Perhaps your local talent pool is limited, or you’re in need of specialized skills.  Have you ever considered looking further afield? ...

/ April 10, 2023