If you’re new to social media marketing, you may feel like you’re trying to fit in with a younger audience — much like Steve Buscemi’s famous “30 Rock” character saying, “How do you do, fellow kids?” It may feel daunting…
Share via: The battle of Shopify POS vs Lightspeed POS can be complex. When you’re choosing a new point of sale system, both of these tools have a lot of benefits to offer. On the one hand, Shopify is one…
While most holidays involve quality time with family and friends, online shopping holidays bring shoppers and their credit cards together to scour the web for the best deals. From influencers sharing their top picks on Instagram and TikTok to news…
Building backlinks for an eCommerce site can be one of the most daunting tasks for online business owners. There are many methods for creating eCommerce backlinks, but not all of them will drive traffic to your site, or even be…
It’s a familiar scenario: You’re standing at the gas station or grocery checkout waiting to pay, and you notice a chocolate bar you love or see a new flavor of your favorite chips. You don’t hesitate to grab the item…
Your product pages might look great, but are they doing their job? Shoppers today expect to find adequate — or, better yet, more than adequate — information about the products they buy online. If they don’t, there are plenty of…
When your work is based online, you’ve got to be familiar with the threats to your privacy and security that you’ll encounter — including social media security risks. These are always changing and evolving, meaning it’s always important to stay…
It’s an often regrettable but familiar fact of life, once famously summed up by patriarch Abraham “Grandpa” Simpson in a classic episode of a certain beloved animated series — and a great illustration of the challenges facing brands who don’t…
A new Salsify integration leverages artificial intelligence (AI) to expedite product content creation for brands, retailers, and distributors. Salsify launched the Salsify OpenAI Accelerator, an AI-based integration that will help brands, retailers, and distributors scale the creation of product content,…
American Founding Father and legendary aphorist Ben Franklin was known to be somewhat of a social butterfly, despite his famous saying about the tendency of houseguests to overstay their welcome: “Guests, like fish, begin to smell after three days.” While…
Product or data feed management is supposed to streamline product listings across multiple ad platforms, channels or marketplaces. But doing it manually is time-consuming and inefficient, especially as your business expands to more channels. It also takes focus away from other…
Website merchandising is the process of arranging your direct-to-consumer (DTC) website in a way that supports conversion. Think of it like bringing the brick-and-mortar experience to the online world so you can: Direct customers to the right products and the…
Uncertainty remains the watchword for brands and retailers. From supply chain challenges to logistic price shocks and overstock issues, the past several years have been a wild ride. And while conditions are improving, this uncertainty remains: Many companies aren’t sure…
Many eCommerce business owners would agree — it’s hard to find the right employee to help your business grow. Perhaps your local talent pool is limited, or you’re in need of specialized skills. Have you ever considered looking further afield? …
A good product description will draw shoppers in, but an excellent product description will convert them to purchase. Salsify’s guide, “Why Bad Product Content Is Killing Your Brand,” notes that “the product page is the new packaging.” Essentially, your product…
Hook, line, and sinker. Are your ecommerce marketing efforts grabbing the attention of consumers and luring them to shop your digital shelf? It might not be for the right reasons. Your products might have strong search engine optimization (SEO) or…
As Insider Intelligence’s global retail e-commerce forecast suggests, it is more important than ever for retailers and brands to find ways to be more agile and flexible in how they get products into consumers’ hands—and to do so while offering…
Store brands, otherwise known as private labels, are having their moment this year. With inflation and economic uncertainty putting pressure on shoppers, they have good reason to consider cheaper alternatives. But the price isn’t the only thing drawing consumers to store…
There’s no comparison between looking at a product on a screen and exploring it in real life. But, with an increasing number of consumers choosing to shop online, ecommerce brands are tasked with creating rich, engaging experiences in 2D. How?…
The average consumer attention span is now shorter, which means consumers will quickly move on to the next experience if they aren’t engaged. If brands can capture attention in those eight seconds, they can convince users to interact with digital…
Salsify was placed in the highest-ranking “Exemplary” vendor category in the first-ever PXM value index report from Ventana Research. Salsify was recently named an “Exemplary” vendor in a new Ventana Research market report, “2023 Product Experience Management (PXM) Value Index,”…
Revenue growth is a fantastic goal. If you launched a new strategy or embarked on a bold new campaign, revenue growth provides the black-and-white reality at the end: Did the new strategy deliver as promised? But as a North Star…
If you keep up with e-commerce news, you already know retail media is taking the industry (and perhaps larger advertising world) by storm. Need proof? In just five years, retail media has accomplished what took digital ads 14 years and…
Your eCommerce CAC (customer acquisition costs) is a vital KPI in ensuring your store isn’t just selling but sustaining profitability long term. The question is how to calculate cost per acquisition to ensure you are doing both, then using those…
Consumers have no shortage of highly personalized, exclusive, and convenient shopping experiences — both in-person and online. With a click of a button, a consumer sitting in their living room can take a short quiz,virtually try on frames, and order…
Consider this: Digital ad spend took 14 years to go from $1 billion to $30 billion. Even social media took 11 years to grow as an advertising channel. Retail media’s journey to the top? Just five years. No doubt, retail…
Just as the vast biodiversity of the Amazon rainforest can often serve as a microcosm of the planet’s broader ecology, the sheer scale of Amazon.com’s operation can also provide some insights into the behaviors and trends shaping the global economy.…
Is the supply chain crisis over? The short answer is no. Since the pandemic, supply chain bottlenecks have been a massive, fluctuating issue for online retailers. And although Bloomberg predicted that they would stabilize by 2023, new geopolitical disruptions have…