The 2021 Summer Customer Lifecycle Lookbook

[30 Minute Read] Download our 2021 Summer Email Lookbook! You’ll receive: Six inspired message types Examples for different subject line ideas Template layouts that you can easily replicate in your email marketing campaigns Glossary of email marketing terms Fill out...

/ June 11, 2021

A Full-Funnel Approach to Customer Recovery

Author By Miva    | Posted on • June 10, 2021 Advanced Ecommerce Is your customer recovery strategy neglecting your customers? Abandoned cart strategies are hugely effective at recovering customers, decreasing cost per acquisition (CPA), and increasing overall profit. But what if...

/ June 10, 2021

Why Brands Must Win the Ecommerce Algorithm | Salsify

It was in 1944 that British property magnate Lord Harold Samuel first coined what is now the most widely recognized adage about the real estate market: “There are three things that matter in property,” Samuel said. “Location, location, location.”  In...

/ June 10, 2021

Shopify vs Amazon – Which is Better for Your Business?

Shopify and Amazon two of the world’s most popular options when it comes to selling products online.  In fact, there are currently as many as 5 million sellers across all Amazon marketplaces and 600,000 on Shopify. But despite both platforms’...

/ June 9, 2021

A Conversation with Refund Sniper: Inventory Challenges for Amazon Sellers During COVID-19

COVID-19 has upended the world and altered life as we know it. What specific changes to inventory management have Amazon sellers experienced as a result of the pandemic? Noah Gross, founder and CEO of Refund Sniper, tells us his thoughts...

/ June 8, 2021

Luxury Ecommerce Boom Driven By Biggest Earners | Salsify

With the closure of many physical stores in 2020, luxury brands had to quickly pivot their marketing strategies to reach today’s consumers. A third of households with $200,000-plus income made their first high-end purchase online during the pandemic, according to Salsify...

/ June 8, 2021

How To Grow Online Retail Without Giving Up Margin

Growing a distribution network is both exciting and challenging. But as your products start selling through more channels, the number of buyers you work with will increase. Intrabrand competition happens, and some online retailers could hurt your brand in their...

/ June 7, 2021

How to Improve Online Customer Experiences at Scale | Salsify

“When I first learned about Salsify, I thought it was just to store data. While this is certainly one important aspect, we’ve also discovered that syndication is a huge piece of Salsify’s value.”— Jordan Rosenbaum, Associate Manager of Ecommerce Content...

/ June 7, 2021

Advertising on Walmart Marketplace in 2021: Here’s What You Need to Know

Have you developed a targeted advertising strategy for Walmart Marketplace? If not, now’s the time. As the number one retailer and second largest e-commerce site in the U.S., Walmart provides a wealth of opportunities to get products in front of...

/ June 4, 2021

Fashion Market Research Reveals the Top Buyer Turnoffs | Salsify

The COVID-19 pandemic has accelerated the use of digital in the fashion and apparel industry. More and more people are shopping online, enabling clothing brands to optimize the digital experience to connect with consumers, maintain performance, and scale up.     The...

/ June 3, 2021