Pricing for Profit: How to Leverage Automated Repricers for Higher Sales

Competitive, timely and profit-margin-friendly pricing plays an enormous role in the health of any brand or retailer enterprise. Although tactical promotions can temporarily boost sales, a structured pricing plan with dynamic action will provide the most consistent results over the...

/ September 1, 2021

Top Consumer Trends for Furniture and Home Goods Brands | Salsify

Homes have been forced to flex a new workout routine of their own as residents spend more time indoors. According to Home Advisor’s “State of Home Spending 2020” report, 70% of homeowners say that COVID-19 necessitated more home cooking, a...

/ August 31, 2021

7 D2C Apparel Brands Shaping the Future of Ecommerce | Salsify

What used to be the most important place for fashion and apparel brands? The dressing room. This small space used to be the only place where clothing shoppers made buying decisions. There was quite literally no other way to understand...

/ August 29, 2021

Salsify Launches New Adobe Commerce Connector | Salsify

Salsify just launched our new connector with Adobe Commerce and Magento Open Source, which will help brands natively leverage our product information management (PIM) capabilities to capture sales in the growing direct-to-consumer (D2C) market. The consumer world has changed, and...

/ August 26, 2021

Preparing for the 2021 Holidays, Part 1: Set Your Advertising Budget & Check It Twice

‘Tis the season to prepare for the onslaught of holiday shopping activity. This year, the annual holiday prep routine feels a little bit familiar … but much remains uncertain. At minimum, the recent rapid acceleration of e-commerce has drastically altered...

/ August 25, 2021

Email Marketing Calendar: Black Friday and Cyber Monday 2021

Cyber Weekend (starting Black Friday and ending Cyber Monday) is almost here. In those four days, billions of dollars of ecommerce revenue will be generated. Are you ready? A solid ecommerce marketing strategy involves email marketing, paid ads, and some...

/ August 25, 2021

The Noble Entrepreneur – Creating A Business Which Outlasts Trends

Author By Miva    | Posted on • August 25, 2021 From the first pioneers who set about digitizing the world’s businesses, to the visionaries who leveraged digital efficiency into lucrative empires, leaders of ecommerce have faced a continually shifting playing field. But as Rick...

/ August 25, 2021

Connect 2021: The Leading E-Commerce Event of the Year is Back

The year’s best e-commerce event, ChannelAdvisor Connect, returns September 14-15, 2021! Registration is free and the entire conference is virtual, so you can join from the comfort of your own home or office. We had an amazing turnout last year,...

/ August 24, 2021

Top Consumer Trends for Beauty and Personal Care Brands | Salsify

In the State of Fashion 2021, McKinsey estimates that by the end of 2021, ecommerce accounted for 35% of the U.S. beauty and personal care industry, compared with 20% pre-crisis. IBISWorld also forecasts that this year, the industry revenue will...

/ August 24, 2021

What is PPC Automation and How PPC Management Software Plays a Vital Role in eCommerce Growth

The online retail market is getting more competitive by the day, and so is the digital marketing landscape. This means brands need to be on top of their PPC management and optimization, and be able to adapt to market changes...

/ August 23, 2021