Amazon A+ Content Best Practices
Marketers have long known what influencers and sellers are just now discovering: Content is king. Consumers can’t get enough stories, research, pictures, videos, audio and reviews. It entertains them, informs them and (most importantly for brands and retailers) helps them...
MAP vs MSRP: What’s the Difference?
There’s no one savvier than the price-hunting consumer. Thanks to numerous marketplaces, search engines and price comparison tools, these discount detectives have every tool at their disposal to find the best bargain — even if one seller ruins it for...
2023 Consumer Research Unpacks Global Shopper Insights | Salsify
Salsify publishes its 2023 consumer research report, a survey of more than 6,000 consumers across Australia, France, Germany, Great Britain, and the U.S. With the release of its annual consumer research report, Salsify continues to help brands zero-in on the crucial...
Selling in a Saturated Market? You Need This eCommerce Competitor Analysis Template
Want to scale and dominate? Then this eCommerce Competitor Analysis Template is a must. Even if you think your niche is, well, niche, it may not be for long. According to current estimates, there are up to 24,000,000 online stores...
This Blog Post Was Written by an AI Bot — Could Your Product Descriptions Be Next? | Salsify
Artificial intelligence (AI) is slowly but surely changing the way we write product descriptions. In the past, most product descriptions were written by humans. However, with the advent of AI, more and more companies are using it to write their...
What Is an AI Writing Assistant — And How Could It Help Brands and Retailers? | Salsify
The collective imagination has always unconsciously feared and longed for the emergence of sophisticated artificial intelligence (AI). Whether HAL-9000 or R2-D2, cataclysmic disaster or utopian hope, a simulated mind equal to (or potentially surpassing) our human minds presents many possibilities....
What Is a Good ROAS?
You don’t have to be a marketer to know that the success of any campaign hinges on whether or not you see a return. Everyone, whether consumer or businessperson, wants to know their investments are well spent. One surefire way...
What Are Webrooming and Showrooming? | Salsify
As the lines between our online and offline lives get blurrier, shopping behaviors are changing irrevocably. The omnichannel nature of modern retail has given rise to two related shopping trends: webrooming and showrooming. Webrooming refers to the practice of researching...
4 Elements of Retail Media Success in 2023
The consumer journey is truly one of the driving forces of the e-commerce industry. How consumers shop, where they shop and when they shop creates ripple effects across the entire landscape, leading to new innovations, new technology and new channels...
5 Examples of Digital Transformation in Ecommerce | Salsify
Ecommerce digital transformation is essential for brands — not optional. Shoppers have almost endless options on the digital shelf, and brands that aren’t equipped to keep up with the continually shifting buying journey will fall behind. These examples of digital...