Ecommerce Strategy: The Impact of Your Retail Ad Spend | Salsify
Marketing leaders want to know the full scope of the returns on their campaigns and strategies: What’s working? What’s the return on investment (ROI)? What needs adjusting? The vast majority of marketers are only calculating the most visible, short-term metrics...
Why I’m No Longer a Google Partner (And Why You Shouldn’t Either)
Last Updated on February 26, 2021 Back in 2013, I was really proud to become one of the first Google Partners in Belgium. When I got that badge, I plastered it everywhere I could: on my site, in presentations, bios...
ChannelAdvisor Pulse E-Commerce Newsletter – February 2021
Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. We’ll be posting each month’s edition to the blog, but if you’d prefer to have it delivered directly to your inbox, sign up here. [eBook] Accelerated E-Commerce: 21 Trends Shaping the Industry in...
Content Asset Management with Adobe Creative Cloud, Adobe Experience Manager Assets, and Magento Commerce
Content Supply Chain with a Connected Asset Solution Managing digital product media from creation to publication is a complex process that engages stakeholders across the business. From marketers and ecommerce managers to designers and creative agencies, each group has different systems and processes for...
Borsheims’ Concierge Approach to Luxury Retail
Author By Miva | Posted on • February 23, 2021 Ecommerce Resources New Dragonproof Podcast on Why Great Ecommerce Businesses Succeed What kind of thinking drives a business that thrives across generations? Andy Brabec, Ecommerce and Marketing Director for legendary jewelry icon Borsheims, joins the Dragonproof Podcast to...
How Home Goods Brand Rotho Grew Its Amazon EU Footprint | Salsify
Swiss home goods manufacturer Rotho needed an effective way to provide product listings and content to Amazon’s European sites. For more than 130 years, Rotho has been making innovative and eco-friendly household products. The company relies on a small ecommerce...
eCommerce Conversion Rates Per Niche [2021 Benchmarks]
Want to know what eCommerce conversion rate your store should be aiming beyond, or how it compares to your biggest competitors? You’ve come to the right place! Conversion rate benchmarks can be tricky as they differ depending on the industry...
Ecommerce Buzzwords 101
Author By Miva | Posted on • February 18, 2021 Ecommerce 101 Marketing Tips With the constant evolution and technological advancements of the ecommerce landscape, it can be challenging to keep up with all of the latest industry jargon. The never-ending...
New Forrester Report for Brands: How To Master Your Own Digital Destiny
If there’s one challenge all brands are experiencing right now, it’s this: Direct-to-consumer relationships are more influential, and important, than ever. Consumers have long preferred to purchase products directly from manufacturers when given the option. And now, according to recent...
What Is the Future of Omnichannel Retail? | Salsify
From mobile apps and your direct-to-consumer (D2C) website to marketplaces and brick-and-mortar retailers, customers interact with your brand via a range of omnichannel touchpoints. In an omnichannel world, brands have to be omnipresent. But far too often, companies offer consumers...