How to Stop Unauthorized Sellers

You work hard handling all the facets of merchandising your products: manufacturing quality goods, optimizing listings, partnering with reliable sellers and new channels, advertising for greater visibility and engaging customers for long-term loyalty.  So when unauthorized sellers creep in, it’s…

What Is Organizational Agility?

At first glance, “organizational agility” may seem like a buzzword that doesn’t actually mean anything. In reality, it’s the most important characteristic a business can have in a changing market and economy. The term refers to a company’s nimbleness in…

10 E-Commerce KPIs to Measure

Do you track your heart rate? Or your cholesterol? What about your blood sugar levels? Monitoring your health stats is always a good idea, but determining which ones to watch is different for everyone.  It’s the same with your e-commerce…

Amazon A+ Content Best Practices

Marketers have long known what influencers and sellers are just now discovering: Content is king. Consumers can’t get enough stories, research, pictures, videos, audio and reviews. It entertains them, informs them and (most importantly for brands and retailers) helps them…

MAP vs MSRP: What’s the Difference?

There’s no one savvier than the price-hunting consumer. Thanks to numerous marketplaces, search engines and price comparison tools, these discount detectives have every tool at their disposal to find the best bargain — even if one seller ruins it for…

What Is a Good ROAS?

You don’t have to be a marketer to know that the success of any campaign hinges on whether or not you see a return. Everyone, whether consumer or businessperson, wants to know their investments are well spent.    One surefire way…

How to Sell Internationally

The world has never been more connected than it is today. We have real-time access to global news. We text with friends thousands of miles away. And we can shop in international markets from the comfort of our homes.  The…