You work hard handling all the facets of merchandising your products: manufacturing quality goods, optimizing listings, partnering with reliable sellers and new channels, advertising for greater visibility and engaging customers for long-term loyalty. So when unauthorized sellers creep in, it’s…
Customers want the ability to connect with brands whenever, wherever, and however they prefer. This is omnichannel — and creating an omnichannel ecosystem is now critical to driving product and retail brand success. Consider data from Statista, which found that…
It’s official. We’re entering the “slower-growth new normal,” according to eMarketer. In its 2023 Global Retail E-Commerce Forecast, eMarketer forecasts a slightly better outlook for digital retailers compared to the slumps of 2022. But the annual double-digit growth rates of…
After a long day of work, you’re scrolling through your Instagram feed when you spot the cocktail napkins you’ve been on the hunt for, posted by your favorite home goods shop. You click on the image, and it gives you…
At first glance, “organizational agility” may seem like a buzzword that doesn’t actually mean anything. In reality, it’s the most important characteristic a business can have in a changing market and economy. The term refers to a company’s nimbleness in…
Data is a major part of business. It tells you who’s buying your products or services, highlights how your business is doing, and offers a potential glimpse into the future. But if the data you have is incorrect, duplicated —…
If a fear of cart abandonment or high return rates are tormenting your organization, here’s a hard truth: It’s not them (consumers, that is); it’s you. But there’s hope. Salsify’s “2023 Consumer Research” (which offers a consolidated view of surveyed…
Do you track your heart rate? Or your cholesterol? What about your blood sugar levels? Monitoring your health stats is always a good idea, but determining which ones to watch is different for everyone. It’s the same with your e-commerce…
Allowing brands and creators to drive engagement through creative storytelling and live commerce, there is a lot of potential with incorporating Instagram Reels (IG Reels) into your content and marketing strategies. And the stats confirm it. Currently, there are over…
It’s never been more important to highlight product quality online. With digital experiences becoming a major deciding factor — even for in-store shoppers — customer loyalty is tied to how well a brand presents itself online through a variety of…
Much has been made about the omnichannel approach as a way to improve the shopper experience and streamline the purchase process. And new research backs up this common sense assertion with hard data. According to Salsify’s “2023 Consumer Research” report,…
Marketers have long known what influencers and sellers are just now discovering: Content is king. Consumers can’t get enough stories, research, pictures, videos, audio and reviews. It entertains them, informs them and (most importantly for brands and retailers) helps them…
There’s no one savvier than the price-hunting consumer. Thanks to numerous marketplaces, search engines and price comparison tools, these discount detectives have every tool at their disposal to find the best bargain — even if one seller ruins it for…
Salsify publishes its 2023 consumer research report, a survey of more than 6,000 consumers across Australia, France, Germany, Great Britain, and the U.S. With the release of its annual consumer research report, Salsify continues to help brands zero-in on the crucial…
Want to scale and dominate? Then this eCommerce Competitor Analysis Template is a must. Even if you think your niche is, well, niche, it may not be for long. According to current estimates, there are up to 24,000,000 online stores…
Artificial intelligence (AI) is slowly but surely changing the way we write product descriptions. In the past, most product descriptions were written by humans. However, with the advent of AI, more and more companies are using it to write their…
The collective imagination has always unconsciously feared and longed for the emergence of sophisticated artificial intelligence (AI). Whether HAL-9000 or R2-D2, cataclysmic disaster or utopian hope, a simulated mind equal to (or potentially surpassing) our human minds presents many possibilities.…
You don’t have to be a marketer to know that the success of any campaign hinges on whether or not you see a return. Everyone, whether consumer or businessperson, wants to know their investments are well spent. One surefire way…
As the lines between our online and offline lives get blurrier, shopping behaviors are changing irrevocably. The omnichannel nature of modern retail has given rise to two related shopping trends: webrooming and showrooming. Webrooming refers to the practice of researching…
The consumer journey is truly one of the driving forces of the e-commerce industry. How consumers shop, where they shop and when they shop creates ripple effects across the entire landscape, leading to new innovations, new technology and new channels…
Ecommerce digital transformation is essential for brands — not optional. Shoppers have almost endless options on the digital shelf, and brands that aren’t equipped to keep up with the continually shifting buying journey will fall behind. These examples of digital…
It won’t be far-fetched to say that in online shopping, product images are the most important aspects that affect consumers’ buying decisions. Being the first point of contact for customers, product photos play a crucial role by providing a visual…
Brands and retailers know better than anyone — one bad apple can ruin the whole bunch. In a competitive market where consumers can compare and shop for the best prices in an instant, sellers are incentivized to offer the most…
With the new year upon us, brands worldwide are brainstorming ways to reconnect with current customers and attract new customers. A rebrand — which can include an updated logo and website or new products — is an excellent way to captivate your…
Whether you’re in the market for a vintage clothing item, a deal on a refurbished gadget, or just something that catches your eye with a lower carbon footprint, you’re probably already familiar with the many benefits of recommerce. What Is…
And it is a BIG storm. Are you ready? As of June last year, inflation has jumped by 9.1% — making it one of the most significant increases since the early 80s. As a result, customers and brands are already…
The world has never been more connected than it is today. We have real-time access to global news. We text with friends thousands of miles away. And we can shop in international markets from the comfort of our homes. The…
It’s common knowledge that content marketing for ecommerce is important, but it can be tricky to identify everything that makes up a successful brand strategy. The ecommerce marketing landscape is constantly shifting, and what may have worked in the past…