Seller Fulfilled Prime: Updated Learnings Regarding Amazon’s New Delivery Speed Metrics
It’s been roughly 45 days since Amazon rolled out its new Seller Fulfilled Prime (SFP) delivery metric requirement, meant to ensure the delivery expectations of Prime members are met. Amazon has now started reviewing and evaluating sellers by looking back...
How a 67-Year-Old Brand Is Overcoming E-Commerce Challenges with Brand Analytics
Imagine for a moment that your company is in the midst of some major changes. As a brand, you’re diversifying your product range, expanding to new online channels and taking steps to solidify your global presence. It could be a...
3-Step Business Transformation Strategy (Part 1): Improve the User Experience to Drive Topline Growth
Author By Miva | Posted on • March 12, 2021 Advanced Ecommerce In the rapidly-evolving ecommerce landscape, companies that prioritize business transformation and building a robust online presence will be the ones most prepared to thrive and stay relevant. Over the...
How to Say Goodbye to Old Unengaged Subscribers the Right Way
There are three key reasons why it may be time to say goodbye to inactive subscribers: Decreased ROAS: The bigger your email marketing list is, the higher your email marketing platform costs will be. Higher costs, combined with reduced engagement,...
How To Use Multivariate Testing To Supercharge Your Email Performance
If you use email marketing, you’ve probably spent longer than you care to admit debating whether or not to include an emoji in your subject line or whether the ‘Order Now’ button should be red or green. You know these...
Should We Require Ecommerce Workers To Be Vaccinated?
Author By Rick Wilson | Posted on • March 9, 2021 Ecommerce Resources New podcast explores ecommerce & vaccines in 2021 It’s the one year anniversary to the day of when we recorded our first podcast talking about COVID and the impending lockdowns. Today, that scene seems hard to believe:...
How to Get Started With Multichannel Selling
Wondering if you should start selling on multiple e-commerce channels? In our experience, this is always a strong strategy. Becoming a multichannel seller has always had tremendous benefits. Add in the fact that consumers are spending more time on more...
B2B Strategy: Evolving Into a Digital-First Company | Salsify
Discover how Dawn Foods, a 100-year-old, family-owned bakery ingredient manufacturer and distributor, pivoted to become a digital-first business-to-business (B2B) commerce company. Our in-depth discussion with Bob Howland, the first chief digital officer at Dawn Foods revealed some unvarnished truths for...
How Ritual Vitamins Makes $663,724/Mo With Google Ads
Last Updated on March 9, 2021 Today we’re taking a closer look at the Google Ads of Ritual Vitamins. The supplement space is hyper competitive. The only way to stay in business is to have a business model that works...
3 Tips for Boosting Customer Loyalty in the New Era of Ecommerce
Author By Miva | Posted on • March 4, 2021 Advanced Ecommerce The COVID-19 pandemic has disrupted many businesses across the world, leaving many merchants scrambling to find new ways to do business and continue serving their customers in a time...