What if you could target users who are not only searching for the products you sell but are also at the later stages in the buying funnel? This is what makes in-market audiences so great. The in-market audience segment in…
Ecommerce saw a boom during the COVID-19 pandemic, and that boom appears to be here to stay. But the opportunities of a growing market also come with challenges, such as a landscape that’s evolving too quickly for some retailers to…
Last Updated on October 25, 2022 Google Ads and Google Analytics are two of the most powerful tools for online businesses. In this article, we’ll look at why you want to link the two platforms in the first place. And…
Hate leftovers? Even brands with the hottest products are bound to experience surplus inventory every once in a while. Perhaps your forecasting is off or you ordered too much supply. Whether you have a solid inventory management strategy or not,…
Want to dominate your niche, boost sales, maximize profit, and prevent non-moving stock? These sales promotion examples will help you with just that. And not just help with the peak holiday season marketing – but all year round. The key…
Ecommerce shopping has exploded in popularity over the past few years — but the downside to this boom is an increase in returns, cutting into profits and disrupting businesses’ attempts to manage their inventory. Reversing this trend of rising customer…
“Digital touchpoints” is a fancy way of saying “customer interactions.” In the old days, this was as simple as talking to shoppers in the store or helping them at checkout. Today, there are numerous ways consumers can come in contact…
Share via: If you’re looking for the best WooCommerce themes for your ecommerce business, you’ve come to the right place. Not all WordPress themes support the WooCommerce ecommerce platform. If you choose one that lacks support for the WooCommerce plugin,…
ChannelAdvisor Brand Analytics is the latest addition to ChannelAdvisor’s platform for multichannel e-commerce brands. Brands use Brand Analytics to capture and process millions of e-commerce data points, ultimately driving better online retail and marketplace execution, growing sales and protecting their…
Share via: If you have ever thought about how to start an online business of your own, now is a great time to finally roll up your sleeves. In the wake of COVID-19, the ecommerce world was flooded with new…
Salsify publishes a new guide breaking down how brands can survive (and thrive) by future-proofing their retail tech stack for the digital shelf. Modern shoppers have modern needs — and these demands have put new pressure on IT departments to…
Share via: Shopify is a powerful ecommerce platform used by millions of stores. It allows you to create your own online shop without a developer or programming knowledge, which is perfect for beginners. This is why many entrepreneurs use Shopify…
Consumers can’t seem to get enough of online grocery shopping. In fact, grocery e-commerce has doubled since 2019 and is the only category that hasn’t returned to its pre-pandemic trendline. This presents a unique opportunity for consumer packaged goods (CPG)…
Last week, Salsify, along with six of our premier partner organizations, held our first-ever Salsify Partner Hackathon. We have a long and treasured history of running internal Salsify engineering team hackathons, but this is our first time collaborating with partners. …
Last week, Salsify, along with six of our premier partner organizations, held our first-ever Salsify Partner Hackathon. We have a long and treasured history of running internal Salsify engineering team hackathons, but this is our first time collaborating with partners. …
Please Note: The gross merchandise value data presented below (“GMV”) is based on aggregate sales activity across our customer base selling on US-based sites and includes sales from all channels excluding digital marketing channels. This material also includes highlights concerning…
Amazon is, by far, the largest ecommerce company in the world, says Statista — and so ubiquitous it’s now become impossible for consumer brands to ignore. In fact, last year the powerhouse grew to once unthinkable heights when it surpassed…
There’s no such thing as “fashionably late” when it comes to holiday shipping deadlines. Your customers are counting on you to ensure they have their gifts in hand by December 25 — and they aren’t willing to compromise. It may…
Brands and manufacturers that want to sell directly to customers on Amazon need look no further than Amazon Seller Central. Whether you’re an ecommerce veteran or just starting out, Amazon Seller Central gives you the flexbility to manage your products…
Share via: Whether you’re a startup looking for eco-friendly packaging options or an established company that wants to do more for the greater good, it’s an essential move for your brand. The 2022 Global Buying Green Report found that 66%…
Share via: Are you looking for the cheapest way to ship a package for your ecommerce business? You couldn’t be in a better place. This article gives you different shipping options based on various factors to help you determine the…
Last Updated on October 10, 2022 Knowing who your customers are is key to running efficient campaigns. Demographics make audience targeting easier. Fortunately, Google Ads provides generic demographic data about its users, which you can use to tweak your campaigns…
Our annual consumer survey has become a tradition since we first started it shortly after the beginning of the pandemic. E-commerce trends changed greatly that year, and since then, we’ve seen consumer habits start to stabilize — but not necessarily…
Still reeling from Prime Day 2022? Amazon is back at it again with its second major event of the year, the Prime Early Access Sale, on Tuesday, October 11, and Wednesday, October 12. Why hold another deal day just three…
Expanding digital shelves have created an increasingly competitive fashion and apparel industry. It began with established brands moving into ecommerce — which grew rapidly over the last two years. Then, another big boost occurred, as familiar fashion houses and direct-to-consumer…
Expanding digital shelves have created an increasingly competitive fashion and apparel industry. It began with established brands moving into ecommerce — which grew rapidly over the last two years. Then, another big boost occurred, as familiar fashion houses and direct-to-consumer…
Share via: Selling an ecommerce business can be a very profitable move. You can use the proceeds to invest in other projects, launch new ecommerce business websites, or even retire. For some startups, selling the business is the end goal.…
In the last two years, consumer buying and delivery expectations have increased alongside the explosive demand for online shopping. This has only meant one thing: Online brands and retailers have had to adjust their operations to match said expectations, in…