U.S., Canada, U.K., France, Germany, Australia, New Zealand, and Others
Amazon Prime Day is typically a 48-hour July online sales event for Amazon Prime members. Starting in 2015 as a birthday celebration for Amazon, the event now takes place in more than 20 countries — and in 2022, Amazon reports that Prime members purchased more than 100,000 items every minute on Prime Day.
Singles’ Day
November 11
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Email ads are cookie-proof. They do not depend on third-party tracking cookies for targeting. The end of tracking cookies in web browsers (as soon as 2025) has publishers and advertisers searching for new channels.
Email’s targeting capability could be the primary reason GAM is adding support. - eCommerce website solutions that drives salesccording to HubSpot, 80% of online shoppers stop doing business with a company because of poor customer experience. When all of your competition is also selling online, the shopping experience you offer your customers will be a critical differentiator.
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China
Singles’ Day is the largest online shopping holiday in the world, taking place on Nov. 11 — chosen because the date resembles four single sticks — and led by Chinese ecommerce giant Alibaba. Starting in 1993 as an unofficial celebration of singledom by students at Nanjing University in China, according to Forbes, the event has been transformed into an online shopping holiday.
Black Friday
Friday After U.S. Thanksgiving
U.S., Canada, U.K., France, Germany, Australia, New Zealand, and Others
Black Friday is the largest shopping holiday in the U.S., taking place the Friday after Thanksgiving. For many U.S. shoppers, this day marks the start of the holiday shopping season, and many take advantage of the significant sales and promotions from retailers and brands on this day.
While Black Friday originally started with brick-and-mortar retailers, it’s now expanded to include online events and has spread to many countries worldwide.
Cyber Monday
Monday After U.S. Thanksgiving
U.S., Canada, U.K., France, Germany, Australia, New Zealand, and Others
Cyber Monday is an online shopping holiday in the U.S., taking place the Monday after Thanksgiving. Starting in the 2000s, online retailers originally leveraged this day to promote ecommerce sales, according to NBC News, but it’s now expanded to include omnichannel brands and retailers.
Like Black Friday, countries worldwide now participate in the shopping holiday.
Free Shipping Day
U.S., Canada, U.K., and Others
Free Shipping Day is an online shopping event in the U.S., Canada, and the U.K., taking place on or around Dec. 14 and offering free shipping by Christmas. Starting in the 2000s as a way to encourage last-minute holiday shoppers to buy online, according to NBC News, this shopping holiday has lost some of its luster with the recent rise of pickup and delivery options, including same-day delivery, buy online, pick up in store (BOPIS), and others.
Boxing Day
December 26
U.K., Canada, Australia, New Zealand, and Others
Boxing Day is a shopping holiday in many Commonwealth countries, taking place the day after Christmas. Believed to have been started as a charitable British giving holiday, according to National Geographic, this shopping holiday is now known for its significant sales and promotions — both online and in-store.
How Can Product and Retail Brands Prepare?
Fifty-five percent of shoppers worldwide say online shopping experiences are what keeps them loyal to brands they love, according to 2023 Salsify consumer research. Building engaging shopping experiences online can help product and retail brands connect with shoppers — during the biggest online shopping holidays and beyond.
