Author: Contributor

If you’re new to social media marketing, you may feel like you’re trying to fit in…

Share via: The battle of Shopify POS vs Lightspeed POS can be complex. When you’re choosing…

While most holidays involve quality time with family and friends, online shopping holidays bring shoppers and…

Building backlinks for an eCommerce site can be one of the most daunting tasks for online…

It’s a familiar scenario: You’re standing at the gas station or grocery checkout waiting to pay,…

Your product pages might look great, but are they doing their job? Shoppers today expect to…

When your work is based online, you’ve got to be familiar with the threats to your…

It’s an often regrettable but familiar fact of life, once famously summed up by patriarch Abraham…

A new Salsify integration leverages artificial intelligence (AI) to expedite product content creation for brands, retailers,…

American Founding Father and legendary aphorist Ben Franklin was known to be somewhat of a social…

Product or data feed management is supposed to streamline product listings across multiple ad platforms, channels…

Website merchandising is the process of arranging your direct-to-consumer (DTC) website in a way that supports…

Uncertainty remains the watchword for brands and retailers. From supply chain challenges to logistic price shocks…

Many eCommerce business owners would agree — it’s hard to find the right employee to help…

A good product description will draw shoppers in, but an excellent product description will convert them…

Hook, line, and sinker. Are your ecommerce marketing efforts grabbing the attention of consumers and luring…

As Insider Intelligence’s global retail e-commerce forecast suggests, it is more important than ever for retailers…

Store brands, otherwise known as private labels, are having their moment this year. With inflation and economic…

There’s no comparison between looking at a product on a screen and exploring it in real…

The average consumer attention span is now shorter, which means consumers will quickly move on to…

Salsify was placed in the highest-ranking “Exemplary” vendor category in the first-ever PXM value index report…

Revenue growth is a fantastic goal. If you launched a new strategy or embarked on a…

If you keep up with e-commerce news, you already know retail media is taking the industry…

Your eCommerce CAC (customer acquisition costs) is a vital KPI in ensuring your store isn’t just…

Consumers have no shortage of highly personalized, exclusive, and convenient shopping experiences — both in-person and…

Consider this: Digital ad spend took 14 years to go from $1 billion to $30 billion….

Just as the vast biodiversity of the Amazon rainforest can often serve as a microcosm of…

Is the supply chain crisis over? The short answer is no.  Since the pandemic, supply chain…

You work hard handling all the facets of merchandising your products: manufacturing quality goods, optimizing listings,…

Customers want the ability to connect with brands whenever, wherever, and however they prefer. This is…

It’s official. We’re entering the “slower-growth new normal,” according to eMarketer.  In its 2023 Global Retail…

  After a long day of work, you’re scrolling through your Instagram feed when you spot…

At first glance, “organizational agility” may seem like a buzzword that doesn’t actually mean anything. In…

Data is a major part of business. It tells you who’s buying your products or services,…

  If a fear of cart abandonment or high return rates are tormenting your organization, here’s…

Do you track your heart rate? Or your cholesterol? What about your blood sugar levels? Monitoring…

Allowing brands and creators to drive engagement through creative storytelling and live commerce, there is a…

  It’s never been more important to highlight product quality online. With digital experiences becoming a…

Much has been made about the omnichannel approach as a way to improve the shopper experience…

Marketers have long known what influencers and sellers are just now discovering: Content is king. Consumers…