Social Media Strategy Example: Le Creuset
Cookware brand Le Creuset is a perfect example of a brand that knows how to tailor its content to match the predominant persona of each social media platform.
For example, the brand recently released a new product colorway named “Shallot,” and they’re not only actively promoting it on their social media accounts, but also changing the content format to match the personalities found on the platforms.
The brand’s TikTok account has a variety of videos that promote how to use the new product as well as create hype for the new color (equipped with viral sounds and video trends relevant to frequent TikTokers).
Video Source: Le Creuset TikTok
The brand’s Instagram account showcases reels of recipes, tips on how to use the products, and beautiful, shoppable images. The tone of their captions is more sophisticated to match the lifestyle images by using words like elegant, soft, and neutral.
Image Source: Le Creuset Instagram
Le Creuset’s Pinterest account offers recipe ideas as well as product images for users to “pin” to their personal boards and use as inspiration.
Image Source: Le Creuset’s Pinterest
6. Create a Social Media Publishing Calendar
Establishing a social media publishing calendar allows you to create, schedule, and publish content across all of your desired platforms while improving team bandwidth, cross-functionality, and content quality.
For example, with a content calendar, you can plan your winter holiday content in the summer months, which will give you peace of mind when the cold weather rolls in.
7. Leverage Product Experience Management (PXM) Tools for Efficiency
According to Salsify’s “2023 Consumer Research,” 55% of surveyed consumers say that the online shopping experience is what keeps them loyal to brands, and 39% say it’s the in-store shopping experience.
Regardless of where they shop, consumers expect their favorite brands to offer them seamless omnichannel shopping experiences.
The product description is especially important.
Sixty-two percent of German shoppers, 65% of Australian shoppers, 67% of French shoppers, 68% of shoppers in Great Britain, and 72% of U.S. shoppers surveyed in Salsify’s “2023 Shopper Research,” an interactive country-by-country breakdown of its annual global consumer research, ranked product descriptions as the top product page feature that helps them determine what to buy.
Building and maintaining excellent product pages can be difficult, but a product experience management (PXM) solution enables you to efficiently manage product information and data and create best-in-class product experiences.
Boost Ecommerce Sales With a Strategy for Social Media Marketing
Brands that fail to use social media will miss out on more than 4.26 billion users worldwide, an impressive number that’s expected to increase to almost 6 billion by 2027 (Statista).
With the right strategy, tools, and collaborations, however, you can thrive in the digital marketing world and gain a competitive advantage.