- Posted on
- • March 12, 2020
Any successful ecommerce business starts with having the right products. This holds true even in a burgeoning market like CBD. While sales of hemp-infused products are at an all-time high, there are certain goods that can attract more consumer interest than others. Whether you’re looking to add a few CBD products to your online store or start a brand new CBD-focused business, focusing on the right products can help your business along the path to success.
In this article, we discuss the most trending and profitable CBD products for online merchants to sell.
Popular Types of CBD Products
Notable advances in hemp oil development in recent years have allowed CBD to be infused into a wide range of products. Hemp-infused goods can take on many forms, from foods to topical cosmetic products.
Around 40 percent of U.S. adults are willing to explore CBD products, representing a huge opportunity for online merchants. A report from Convenience Store News reveals the types of products containing CBD that consumers are most interested to try. Those top products are:
- Baked Goods
- Gummies
- Beauty Care
- Concentrated Oils
- Candy
- Topicals
- Chocolate
The stated interest in these types of products means that CBD will finds its stride in the beauty, wellness, lifestyle, and pet health industries. We discuss below some of the best products to sell within each of these markets.
CBD Beauty Products
The CBD beauty market is projected to grow 31.3 percent by 2025. With both beauty giants and indie brands increasingly integrating CBD into their offerings, beauty products are proving a valuable opportunity for online sellers.
In this space, CBD is often marketed with skin-enhancing properties, making products like CBD balms, CBD lotion, and CBD serums sought after by consumers. Adding these to your online store can appeal to consumers’ growing desire to add alternative cosmetic items to their daily routine.
CBD Bath Products
Hemp-infused bath products are rapidly becoming a staple in homes. Conscious consumers are looking for products derived from natural and sustainable sources, resulting in rising demand for eco-friendly CBD bath products.
CBD bath salts, CBD soaps, and CBD bath bombs are among the most popular of these products, often marketed with self-care benefits like muscle relief, relaxation, and sleep aid.
CBD Wellness Products
With CBD’s popularity in the beauty and self-care space, it is no surprise that the substance is in equally high demand in the wellness and health industries. While there is limited research available to prove claims of CBD’s ability to treat pain and inflammation, many consumers see CBD as a natural way to boost one’s overall health and well-being.
Some of the most popular goods include fitness products like workout supplements, post-workout creams, muscle recovery tinctures, and general use products like CBD oils and concentrated CBD topicals.
Edible CBD Products
Because CBD is non-psychoactive and can be enhanced with other flavors, edible products have significant appeal with consumers.
CBD gummies represent 39 percent of all edible CBD sales. Their discreet size, portability, and distinct flavors make them a favored choice for consumers. Merchants can market gummies for a plethora of uses relating to wellness and beauty.
CBD chocolate is another popular CBD edible. With global chocolate sales expected to reach $162 billion by 2024, hemp-infused chocolate can provide online merchants with an attractive alternative offering to stand out in the market.
CBD Pet Products
CBD isn’t just sought after for human wellness—it’s also gaining increasing popularity as a pet product. The pet health market is one of the fastest growing segments for CBD, with sales predicted to reach $125 million by 2022.
Examples of CBD goods marketed for pets include essential oils for anxiety, calming supplements, and hemp-infused treats and snacks.
Making CBD Products Stand Out
As the CBD market continues to grow and evolve, it takes more than selling a few popular products to carve out a space in the industry. Check out our whitepaper below on how to build a profitable and successful CBD brand and effectively sell your product offerings.
