How To Build a Strategy for Social Media Marketing To Boost Ecommerce Sales | Salsify
If you’re new to social media marketing, you may feel like you’re trying to fit in with a younger audience — much like Steve Buscemi’s famous “30 Rock” character saying, “How do you do, fellow kids?” It may feel daunting...
Shopify Vs Lightspeed : Which POS Solution is Best for your Business?
Share via: The battle of Shopify POS vs Lightspeed POS can be complex. When you’re choosing a new point of sale system, both of these tools have a lot of benefits to offer. On the one hand, Shopify is one...
What Are the Biggest Online Shopping Holidays Worldwide? | Salsify
While most holidays involve quality time with family and friends, online shopping holidays bring shoppers and their credit cards together to scour the web for the best deals. From influencers sharing their top picks on Instagram and TikTok to news...
4 Ways to Build eCommerce Backlinks
Building backlinks for an eCommerce site can be one of the most daunting tasks for online business owners. There are many methods for creating eCommerce backlinks, but not all of them will drive traffic to your site, or even be...
Omnichannel Commerce’s Impact on Impulse Buying | Salsify
It’s a familiar scenario: You’re standing at the gas station or grocery checkout waiting to pay, and you notice a chocolate bar you love or see a new flavor of your favorite chips. You don’t hesitate to grab the item...
6 KPIs To Measure Your Product Content Strategy | Salsify
Your product pages might look great, but are they doing their job? Shoppers today expect to find adequate — or, better yet, more than adequate — information about the products they buy online. If they don’t, there are plenty of...
Social Media Security Risks: Protecting Your Online Store in 2023
When your work is based online, you’ve got to be familiar with the threats to your privacy and security that you’ll encounter — including social media security risks. These are always changing and evolving, meaning it’s always important to stay...
6 Steps for Performing a Brand Assessment | Salsify
It’s an often regrettable but familiar fact of life, once famously summed up by patriarch Abraham “Grandpa” Simpson in a classic episode of a certain beloved animated series — and a great illustration of the challenges facing brands who don’t...
Salsify Launches OpenAI Accelerator To Expedite Product Content Creation With AI | Salsify
A new Salsify integration leverages artificial intelligence (AI) to expedite product content creation for brands, retailers, and distributors. Salsify launched the Salsify OpenAI Accelerator, an AI-based integration that will help brands, retailers, and distributors scale the creation of product content,...
Ecommerce Content Optimization: Renew Your Product Content | Salsify
American Founding Father and legendary aphorist Ben Franklin was known to be somewhat of a social butterfly, despite his famous saying about the tendency of houseguests to overstay their welcome: “Guests, like fish, begin to smell after three days.” While...