All posts by Contributor

Content Marketing for Ecommerce | Salsify

It’s common knowledge that content marketing for ecommerce is important, but it can be tricky to identify everything that makes up a successful brand strategy. The ecommerce marketing landscape is constantly shifting, and what may have worked in the past...

/ January 26, 2023

The Average Conversion Rate for Ecommerce And How To Top It | Salsify

Just over two out of 100 customers will put items in their digital cart and actually make a purchase — specifically, 2.5%. This is the average conversion rate for ecommerce transactions, according to industry benchmark data from Kibo. Boost this...

/ January 24, 2023

Shoppable Media: The Power of a Partner Program

Today, every channel is an e-commerce channel. Shoppable media has made it possible to turn TikToks into sales and website clicks into in-store purchases.  Many brands now choose to implement shoppable content solutions across their marketing assets for a wide...

/ January 23, 2023

2023 E-Commerce Series: Drive Excellent Digital Shelf Execution (Part 3)

This is the final installment in a three-part blog series on the 3 Global E-Commerce Tactics to Address for Success in 2023. Check out the first installment on adapting to changing consumer behavior and the second on increasing product visibility...

/ January 19, 2023

How To Build an Ecommerce Marketing Strategy | Salsify

Marketing campaigns have been around in some form or another since at least the age of antiquity (starting with fish sauce in 35 B.C.). However, what a successful business approach to market looks like — to no surprise — has...

/ January 19, 2023

How to Drive Sales with Facebook Dynamic Ads [+ Examples]

Are you losing Facebook sales? The short answer: yes!  If Facebook Dynamic ads (DPAs) — or Meta’s Advantage+ catalog ads, as they are now referred to — aren’t a considerable part of your overall eCommerce Facebook strategy investment, then you’re...

/ January 19, 2023

2023 E-Commerce Series: Increase Product Visibility and Shoppability (Part 2)

first installment on adapting to changing consumer behavior, and stay tuned for part three on driving excellent digital shelf execution.  2022 was a year characterized by record inflation, leading consumers to shop smarter than ever. Plagued by economic uncertainty in...

/ January 17, 2023

How To Build a Strategy for Digital Transformation | Salsfiy

Technology has accelerated every part of the buying cycle, from one-click purchases to auto-refresh inventory. This kind of digital transformation has changed the way consumers shop and encouraged retailers — both big and small — to keep up or lose...

/ January 17, 2023

Shopify vs. Shopify Plus: 10 Differences Worth Noting for Your Online Store

Share via: If you’re planning on starting an ecommerce store, or have an existing one and you know you want to use the Shopify ecommerce platform, you may be wondering about Shopify vs. Shopify Plus.  The main difference between the...

/ January 16, 2023

Inbound Marketing for Ecommerce: Top 15 Strategies to Grow Business in 2023

Share via: Inbound marketing for ecommerce is a fancy term for a relatively simple concept: getting shoppers to come to you. Like many things ecommerce, this concept is ever evolving alongside technology.  For example, not many years ago, no one...

/ January 16, 2023