All posts by Contributor

Are You Making These 5 Product Page Mistakes? | Salsify

Well-designed product pages with thorough product information and high-quality images can help your brand convert more shoppers into return customers. According to Salsify’s “Consumer Research 2022” report — a survey of more than 4,000 shoppers in the U.S., Great Britain,...

/ May 26, 2022

Effective Advertising Strategies to Unlock Retail Media Success

This is the second blog in our weekly series on retail media and it provides you with proven strategies to be successful with retail media advertising. If you missed the first blog where we talked about the retail media landscape,...

/ May 25, 2022

How To Track, Measure, and Drive Digital Shelf Performance With KPIs for Ecommerce [Download] | Salsify

Every well-executed strategy starts with a clear goal. And every clear goal can be identified by asking a simple question: Where are you now — and where do you want to be? For brands and retailers worldwide, driving digital shelf...

/ May 25, 2022

5 Tips on How To Improve Customer Engagement | Salsify

“Night of the Living Dead.” “Resident Evil.” “28 Days Later.” If you think zombies are only scary in movies, consider what they’ll do to your online sales. We’re not talking about zombies of the brain-eating variety. (Those zombies rarely shop...

/ May 24, 2022

How to Find Products to Dropship: 8 Easy Steps

Share via: Product sourcing is often one of the first steps that you would take when you’re starting your online business for the first time.  But the product research stage is often difficult and leads to a lot of rabbit...

/ May 23, 2022

What Is Google Merchant Center?

Last Updated on May 24, 2022 A Google Merchant Center account is the cornerstone of all successful Google Shopping campaigns. It’s an essential tool that bridges the gap between your website and your Google Ads account. In this article, we’ll...

/ May 23, 2022

Retail Media Strategies to Boost Sales and Product Visibility: The Rise of Retail Media

eMarketer, retail media advertising is becoming one of the digital ad segments with the highest growth — it is estimated to jump by 31.4% in 2022 to $41.37 billion. But let’s take a closer look at the current marketplace ecosystem....

/ May 20, 2022

4 Ecommerce Best Practices for Personalization | Salsify

When it comes to ecommerce success, a recent Forbes piece puts it simply: Personalize or perish. Professional services company Accenture backs up this declaration, reporting that 83% of global consumers are willing to share their data to get personalized experiences....

/ May 19, 2022

Google Ads Image Extensions: A Visual Upgrade For Search Ads

Image extensions allow you to add images to your Search Ads! Having an image in your Search Ad helps it stand to out and increases your clickthrough rate. Since image extensions are relatively new, most advertisers aren’t even aware they...

/ May 19, 2022

Shopify SEO: How to Get Your Shopify Store to Rank #1 on Google

If you want a good stream of free traffic while simultaneously boosting brand equity, then upgrading your Shopify SEO strategy should be on top of your to-do list. When it comes to Shopify SEO, there is no greater goal than...

/ May 18, 2022