All posts by Contributor

Consumer-Centric Strategies for a Successful Q4

During ChannelAdvisor Connect 2021, the exclusive global gathering of forward-thinking e-commerce and marketing professionals held September 14-15, Senior Product Marketing Manager Greg Ives and Product Marketing Manager Bradley Hearn presented Consumer-Centric Strategies for a Successful Q4, a session that highlighted...

/ October 22, 2021

How to Build a Winning Amazon Strategy for the Holidays | Salsify

Santa Claus isn’t the only one keeping a “naughty and nice” list this year — luckily, if you’re marketing products on Amazon this holiday, there are some easy best practices you can adopt to avoid finding the proverbial coal in...

/ October 21, 2021

Parallel Deals and GoSlash Expanded to New Marketplaces and Achieved 165% YOY Growth

Every company strives to grow its product catalog and customer base. But two companies did so in a dramatic fashion, expanding their combined SKU count to 14 times its original size in 16 months. Parallel Deals and Goslash, owned by...

/ October 19, 2021

5 Most Important 2021 Holiday Season Ecommerce Dates | Salsify

While many shoppers are content to leave their holiday purchases to the last minute, brands don’t have this luxury. Nothing could be worse than putting off your end-of-year planning.   Many retailers report that 20% or more of their annual sales...

/ October 19, 2021

How to Start a Print on Demand Business

Share via: Starting a print-on-demand is a great way to break into the e-commerce game without taking on the expenses and risks that come with the territory. You don’t have to invest in inventory upfront and hope it works out....

/ October 18, 2021

5 Remarketing Strategies You Can Use to Increase Conversion Rates

You may or may not have heard of remarketing, but you’ve definitely encountered it on and off the Internet. One of the most popular forms of online or digital remarketing is served from Google ads. Have you ever visited a...

/ October 18, 2021

Subject Line Best Practices for Your Black Friday Emails

If you’re an ecommerce retailer, you’re no doubt already planning to take advantage of Black Friday this year. Odds are at least a part of your marketing campaign involves email marketing to your customers and subscribers. And the way to...

/ October 14, 2021

Peak Season eCommerce Shopping and Marketing Trends Data Report [2021]

[In Partnership with Google] The online retail market is booming, and with peak shopping days just around the corner, competition is fierce.  How competitive?  Last year, eCommerce retail had its biggest peak season ever, with global digital sales growing by...

/ October 13, 2021

5 Signs Your Brand Is Ready for Ecommerce Digital Transformation | Salsify

Digital sales are the “new normal” of product purchasing. Informed by pandemic pressures and bolstered by improved shipping and delivery infrastructures that have evolved in response to crises demands, many customers now prefer to conduct as much shopping as possible...

/ October 12, 2021

[Forrester Report] How Brand Manufacturers Can Manage Messy Online Marketplaces

Online marketplaces drive both revenue and risk for brand manufacturers.  In its recent report, How Brand Manufacturers Can Manage Messy Online Marketplaces, Forrester analyses data from a global survey of brand manufacturers.  Many brands are investing in marketplaces to capture...

/ October 12, 2021