Product Page Best Practices for Brands [Download]

The overwhelming majority (86%) of shoppers will pay more for a product when it comes from a brand they trust, according to the Salsify 2021 consumer research report.

Trust starts with the product page. As shoppers move across the endless aisle of the digital shelf, your product pages must not only capture their attention but help them understand your brand story and values.

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Connections Are Built With Consistent, Engaging Product Content

These connections are built with consistent, engaging content that entices them to click “buy.” Product pages can make or break your brand on the digital shelf — regardless of your vertical.

Competition is infinite here, and great pages could help your brand stand out against your competition.

But knowing how to create engaging, consistent product content — across all of your priority retailers — can be difficult, especially when the market changes constantly.

We’ve broken down the product page best practices for brands across nine priority verticals to help you build winning pages that boost conversion, drive sales, and build trust.

Keep Up With the Rapid Pace of Ecommerce

Salsify has created nine downloadable guides, one for each of the top verticals, to help brands across categories learn how to build winning product pages.

Download the guide for your vertical to learn why a product page strategy is essential, walk through the core elements of a great product page, and learn how commerce experience management (CommerceXM) supports winning digital experiences.

Explore the product page best practices and see real-world examples from top brands across categories, including: