Have you started preparing promotions for International Dog Day in August? 

How about Oktoberfest activities starting in September or World Teacher’s Day in October? 

If the answer is “no,” you’re definitely not alone.

But while these events may not be at the top of your priority list — or even on your radar — they just may be your ticket to capturing more sales. After all, consumers are expected to spend $109 billion on pets this year. So even those seemingly inconsequential holidays can in fact be a great opportunity to drive significant revenue.

It’s one of numerous tips that can be found in the latest edition of ChannelAdvisor’s semi-annual e-commerce calendar.

One of our most popular resources, the Essential E-Commerce Calendar is released twice a year to give you quick, easy access to important dates and expert advice you can use when preparing to meet the latest industry trends. 

For example:

Did you know some sellers have been able to increase Walmart sales as much as 100% after turning to the Walmart Advertising Partner program? Or that knowing how to make the most of Google Automation can have a big impact on ad performance?

From learning how to leverage brand analytics to preparing for National Returns Day, there are plenty of strategies you can use to get ahead of competitors. And if you know not just how but when to implement various tools and techniques, your competitive advantage is even greater.

To help, we’ve broken out a list of best practices to tackle on a month-by-month basis — along with information on important e-commerce conferences, inspiring success stories, end-of-year preparation tips and more.

It’s all available in the just-released resource: Your Essential 2021 E-Commerce Calendar: July-December. Download your free copy now for tips and dates to help you stay organized throughout the second half of the year. Download now >>

Posted by Contributor