Forrester, Ventana Research, and International Data Corporation (IDC) recently published their product information management (PIM) analyst reports.

Salsify is honored to have been named a “Leader” in both the Forrester and IDC reports and listed as an “Exemplary” vendor — the highest-ranking category — and “Value Index Leader” in the Ventana Research report.

Each report examines a wide range of PIM vendors within the space, reviewing them across a number of criteria, including core capabilities, integration, user experience (UX), customer service and support, scalability, and several others.

Learn more about our positionings in the Forrester, Ventana Research, and IDC analyst reports, gain insights into the evolution of PIM, and uncover how Salsify’s PIM supports powerful commerce experiences.


Forrester Names Salsify a ‘Leader’ in PIM

In May, Salsify was named a “Leader” in the Forrester report, “The Forrester Wave™: Product Information Management, Q2 2021,” which called Salsify a “visionary and fast mover in the PIM space and commerce.”

“Salsify’s vision challenges many accepted truths in the traditional PIM world, focusing on supporting multiple truths and taking an outside-in view of data quality to better enable commerce, using a broader lens than product experiences alone,” Forrester writes.

We first appeared in the PIM Forrester Wave in 2018 and, after continuing with significant platform investments, Forrester notes that we have evolved “as a leader in the market.”

Learn more about why Forrester named us a “Leader,” and explore our biggest takeaways from the PIM Forrester Wave report.

Ventana Research Names Salsify an ‘Exemplary’ Vendor in PIM

In June, Salsify was named an “Exemplary” vendor and a “Value Index Leader” in the new Ventana Research market report, “2021 Value Index on Product Information Management (PIM).”

“Salsify’s rapid growth in PIM has come from its focus on the experience of product information and where it is shared across the demand and supply chains of organizations,” Ventana Research writes.

“In our Value Index market research assessing Salsify and 15 other vendors, we found that its purpose-built PIM offering is designed for supporting brand manufacturers in the multichannel and increasingly personalized age of the digital shelf, was best in class for its overall product offering, and thus was classified as ‘Exemplary’ overall and in its combined product and customer experience,” writes Mark Smith, CEO and chief research officer at Ventana Research, in the market report.

Learn more about why Ventana Research listed our PIM in its highest-ranking category and uncover our biggest takeaways from this market report.

IDC MarketScape Names Salsify a ‘Leader’ in PIM for Commerce

In August, Salsify was named a “Leader” in the IDC vendor assessment, “IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2021 Vendor Assessment.”

“Consider Salsify if you are looking for a PIM purpose-built for brand manufacturing to power your multichannel commerce experiences,” IDC writes.

The report also highlights our emphasis on syndication: “Salsify was developed with syndication across channels as a top priority, and its syndication capabilities differentiate it from other PIM vendors.”

“If we got rid of Salsify, we would have to hire 10 people to do the work Salsify has automated for us.”
— Salsify Customer, Interviewed for IDC MarketScape Report

“If we got rid of Salsify, we would have to hire 10 people to do the work Salsify has automated for us,” notes a Salsify customer interviewed for the report.

“Customers and partner organizations we interviewed rated Salsify best-in-class for its ease of implementation. One implementation partner commented, ‘Of all the PIMs I have worked with, Salsify is definitely the quickest we can implement,” IDC writes about the Salsify implementation experience.

Learn more about why IDC positioned Salsify in its “Leaders” category and uncover the biggest takeaways from the IDC MarketScape report.

The Evolution of PIM

The digital shelf gives shoppers almost infinite options — making competition equally infinite. But as the consumer world evolves, so must the tools companies use to reach shoppers.

“With the increasing role of digital channels in customer journeys (including in stores and online as accelerated by the pandemic), rising customer expectations for more personalized content, and growing channel requirements for tailored data and rich media, PIM has moved into the spotlight,” writes Forrester in its 2021 PIM Forrester Wave report.

Similarly, IDC writes: “PIM software has been historically viewed as a back-office tool closely associated with the master data management (MDM) applications space, where the primary goal is to provide a golden record for product data … This new generation of PIM applications must be purpose-built for digital commerce.”

We’ve seen several consistent trends within the PIM space, all highlighting its evolution from a simple core data-management tool to its current incarnation as the driver of multichannel commerce experiences.

With this evolution, syndication has also established itself as a now-essential PIM capability, and non-data-management capabilities like architecture, integration, UX, and customer success have also become must-haves, all of which are reflected in the scoring methodologies across the three reports.

Salsify PIM: Purpose-Built From the Ground Up

“We have approached the PIM market with a radically different purpose: to enable our customers to power commerce experiences and win across the digital shelf,” says Rob Gonzalez, co-founder and CMO at Salsify.

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Source: Salsify YouTube

The enterprise-grade Salsify PIM was purpose-built from the ground up for multichannel commerce experiences.

By investing over $50 million into research and development (R&D), Salsify has created a PIM that helps brand manufacturers manage product information in the multichannel and increasingly personalized age of the digital shelf.

Request a guided demo to learn how the Salsify PIM system could help your brand quickly adapt to new customer demands, market forces, and category disruptors.


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