Email Marketing Calendar: Black Friday and Cyber Monday 2021

email marketing Black FridayCyber Weekend (starting Black Friday and ending Cyber Monday) is almost here. In those four days, billions of dollars of ecommerce revenue will be generated. Are you ready? A solid ecommerce marketing strategy involves email marketing, paid ads, and some organization.

Fortunately, Springbot can help you on all three of those fronts. If you’d like to see how we can help you with email marketing and paid ads for Black Friday and Cyber Monday, you can set up a product tour here. If you’d like to learn more about how to get organized for Cyber Weekend, and what best practices to leverage, download our success guide here.

If you’d like to just get the calendar and get to work, then just right-click the above image to download it and checkout our recommendations for each day below!

Oct. 31 – Nov. 24: Early Birds

Start hyping your Black Friday and Cyber Monday deals toward the end of October (or sooner) to build up some momentum. Offer early bird deals as the big days gets closer.

Nov. 25: Thanksgiving

Thanksgiving is more and more becoming a huge day for online sales, and many retailers start online Black Friday deals on this day.

Nov. 26: Black Friday

The first big day of Cyber Weekend is here! Don’t be afraid to send a few emails today, as many shoppers’ inboxes will be loaded with other retailers’ promotions.

Nov. 27: Small Business Saturday

Take advantage of this unique holiday that is specifically for SMB retailers by leveraging special deals with your Black Friday and Cyber Monday promotions.

Nov. 28: Sunday Sales

While this day doesn’t have a catchy name to accompany it, it’s still a huge part of this weekend, and should be used to catch people still looking for deals from the previous days, or early access to Cyber Monday.

Nov. 29: Cyber Monday

Like Black Friday, make sure you have a good amount of touch points set up so your promotions don’t get lost in the crowd.

Wrap Up

Running ads and email marketing for Black Friday and Cyber Monday can seem daunting. But with enough time and the resources above, you’ll be set up for success and confident knowing that your strategy is fully optimized for the weekend.