The fact that we’ve been going through a pandemic for almost two years now — with most of our purchasing being online — customers know the difference between good and bad content and know what they will accept.
If there aren’t enough images for a product they will skip it, if there aren’t any reviews they will skip it — so it makes it even more critical for content to be successful.
Learn More About Good and Bad Content
If you’re unsure about what separates good content from bad, check out the following resources.
2. What can brands learn from last year?
Livak: Be prepared. More purchases will happen online than ever before this year, so it’s critical to be sure you have the proper content and are learning from trends.
Learn More About Ecommerce Trends for 2021
In the collection of blogs below, learn more about overall ecommerce trends for 2021 or trends specific to different verticals.
3. If brands had to pick one focus area to prepare for Cyber Week 2021, what should it be and why?
Livak: Identify your highest-performing SKUs on ecommerce and make sure their content is fully built out. Use historical data to analyze what SKUs are selling the most online and then build out a strategy to ensure your above- and below-the-fold content is best in class.
Learn More About Product Experience Management and Analytics
If you want to learn more about product experience management (PXM) and analytics, check out the resources below.
Takeaway Tips for Cyber Week 2021
The time is now to gather your teams and ensure you’re aligned on your holiday ecommerce strategy. Here are some takeaway tips to prioritize:
- Using data, identify your highest-performing SKUs online, then add content to them or polish them even more;
Pay attention to both your above- and below-the-fold product content, and consider adding updated digital assets, like videos; and
Keep various ecommerce trends in mind and act on them as soon as possible, such as the rise in mobile and social commerce.
Cyber Week is quickly approaching, but it’s not too late to fine-tune your brand’s digital presence this holiday shopping season.
Unsure how to tackle the final stretch before Cyber Week? Check out the 2021 Holiday Ecommerce Calendar for a detailed schedule packed with tips, tasks, and important reminders to guide you through the winter.