Shopping should be an engaging experience to support the buying journey — and brands and retailers that don’t prioritize this in strategy planning will fall behind the competition.

What makes a great shopping experience? The answer is the same regardless of industry or market: high-quality product and brand content delivered accurately and consistently across customer touch points.

Whether a shopper is engaging with a brand on Instagram or adding a product to their buy box on Amazon, their experience is central to how they feel about your brand and products.

Good or bad, these experiences leave an impression on shoppers and help them make a number of critical decisions as they move through their buying journey.

Shoppers Want Innovative Experiences

The National Retail Federation (NRF) reports that 80% of online shoppers agree that shopping technologies and innovations improved their experience — and the same is true for 66% of brick-and-mortar shoppers and 63% of mobile shoppers.

While the shopping journeys of the past may have involved a quick trip to a brick-and-mortar store and a choice between a handful of products on a store shelf, the current journey of finding a product, exploring its features, and (ultimately) making a purchase has become increasingly complex.

As shopper demand for these experiences continues to increase, brands and retailers must be equipped to build engaging shopping experiences.

How To Build a Great Shopping Experience

Salsify has created “The Complete Guide to Building Winning Shopping Experiences” to give brands and retailers data-driven insights into the experiences shoppers demand — no matter where they are in the world.

From leveraging the power of TikTok and other social commerce channels to testing artificial intelligence (AI) and ecommerce personalization capabilities to boost product discovery, engagement, and conversion, these tips can help you create omnichannel commerce experiences that support shoppers wherever they are in their buying journey.

Download “The Complete Guide to Building Winning Shopping Experiences” to get inspiration from leading brands and learn how to leverage the right tools for ecommerce growth.

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