Social media is a marketing mainstay, essential for building brand awareness, facilitating meaningful conversations with customers and driving sales.
Consumers who connect with companies on social media are likely to turn into buyers, with 90% of shoppers saying they spend money with companies they follow on channels like Facebook and Instagram. Those same shoppers are also more likely to spend more money with the brands they follow than those they don’t.
While social media’s marketing value is hard to deny, keeping up with all of your brand’s social channels is a full-time job and then some. If you’re a small- to medium- sized business, you probably don’t have the luxury of an entire team monitoring your mentions around the clock.
So what’s an ambitious brand to do to keep the likes, shares and comments coming? Thankfully, you don’t have to spend every waking hour on your phone to see results from social media marketing. An all-in-one social media dashboard streamlines your social marketing workflows and helps you get more mileage out of every minute you allocate to managing your social campaigns.
Here are five key benefits of using an all-in-one social media platform.
1. Build a Cohesive Social Strategy
Your social media channels shouldnt exist in silos. Rather, it’s important to have a social strategy that’s aligned across all channels and that dovetails with the content you’re putting out elsewhere, like your website, blog and marketing emails.
Today’s customer journey is an omnichannel one, meaning a customer doesn’t just engage with your brand in one place before they buy. Rather, their journey takes place over a number of different channels, sometimes simultaneously, before, during and after checkout. Thus, it’s important to have a social strategy that facilitates such an experience.
In practical terms, that might mean teasing an upcoming sale a few days ahead of time on Facebook, promoting it once it goes live with a series of Tweets, and sharing user-generated photos of customers with their purchases on Instagram. An all-in-one social media dashboard allows you to take a holistic view of your individual social channels and strategize how they can best work together to achieve your business goals.
2. Save Time on Social Media Management
The majority of marketers spend between one and ten hours per week managing social media. If you’re a smaller team, chances are the person who manages your social media juggles multiple tasks, like content planning, post creation, scheduling and interacting with followers. They might even have other tasks on their plate that have nothing to do with social media.
If you want to get more from your social campaigns, it doesn’t necessarily mean your staffers need to work more hours. Instead, it means every hour you allocate to social management needs to be used to maximum effectiveness.
An all-in-one social media platform saves time and makes your workflows more efficient. With all your channels in one convenient place, there’s no need to log in and out of multiple apps to post on different platforms. A streamlined messaging inbox ensures you never miss an important inquiry, while mention monitoring makes it easy to keep tabs on who’s talking about your brand at all times.
3. Be “On” Even When You’re Not Online
Social media never sleeps. Smartphones have made it possible for customers to connect with brands at all hours of the day or night, not to mention accounting for the followers you have in different time zones all around the world. But you have to sleep sometime, and unfortunately you can’t just turn your social media channels “off” when you do.
An all-in-one dashboard allows you to maintain a 24/7 social media presence even when you’re not physically online. Publishing tools facilitate advance scheduling so posts can go live without manual action, while optimization tools help you pick the best days and times to post for maximum engagement on every channel.
4. Capitalize on Your Most Effective Channels
Modern social media isn’t limited to the giants like Facebook and YouTube. In fact, there are at least 20 different platforms that boast more than 200 million monthly active users apiece! With so many social media channels to choose from, brands risk spreading their efforts too thin trying to be on all platforms at once.
The truth is, you don’t have to win on every channel. The small- to medium-sized businesses with the most effective social programs zero in on a handful of platforms where they can get the most return on their investment.
An all-in-one social media dashboard incorporates reporting tools that allow you to easily analyze your efforts and results on every channel. See which platforms drive the most traffic to your website and which users are most likely to convert. This way, you can strategically focus your efforts on your most effective channels rather than posting ad nauseum everywhere, all the time.
5. Work Collaboratively
It takes a village to run a brand’s social networks. If more than one person has a hand in your company’s social media activities, you need a way for everyone to work collaboratively without duplicating efforts or stepping on one another’s toes.
An all-in-one social media dashboard facilitates team collaboration, helping keep everyone on the same page and making sure nothing falls through the cracks. With just one place to manage all of your social channels, it’s easier to maintain a consistent voice and tone from one channel to the next, which is important for building brand loyalty.
Streamline Your Social Media Marketing with Social Hub from Springbot
Springbot helps small- and medium-sized businesses compete with the big brands without breaking the bank. Now, it’s easier than ever to use social media to drive business results with Social Hub.
Social Hub is your one-stop shop for managing your brand’s social media channels. With a single login, you can see all posts, comments, messages and mentions for every channel you have a presence on. Schedule posts, create trackable links, chat with followers, tag products, analyze performance and more.
To see Social Hub in action and learn more about how Springbot’s full marketing suite can help you win at eCommerce, schedule your free demo now.