In fact, your PIM system should serve as the cornerstone of your digital shelf strategy, allowing you to securely store product data in a centralized, singular “source of truth” — a database that’s accessible, but not alterable, by every relevant stakeholder in your organization.
This not only fosters streamlined collaboration (more on that in a moment), but a consistent source of information that will manifest through your various touchpoints and channels throughout the digital shelf.
Engage on Every Consumer Channel
With a PIM system in place, you can now maximize customer engagement by syndicating across as many channels as make sense for your brand — without losing brand experience consistency from channel to channel. In other words: putting your products’ best face forward, wherever your customers may be.
In a world where many major online retailers are making minor adjustments dozens — if not over 100 — times a year, it’s vital that your brand can roll with the punches while meeting your customers’ expectations.
A powerful PIM with automated syndication will allow you to not only quickly make changes to your product pages, but to every product page — all while meeting each channels’ unique formatting requirements.
Collaborative, Adaptive, and Rapid Workflows
Speaking of rolling with the punches: How can you maintain a collaborative workflow while maintaining consistency across these thousands of ever-changing touchpoints on the digital shelf?
Having a PIM system with one central “gatekeeper,” who’s solely responsible for making any updates or changes to any product information itself is ideal. From there, other stakeholders are able to strategize and plan, with all approved changes going through a single administrator.
Overtime, a strong PIM — carefully managed — will allow you to catch errors early, automate processes, and focus your attention on your brand experience itself.
Adapting to Best Practices Identified By Digital Shelf Experts
You don’t need a reminder: Expectations and standards are changing all the time. More than ever, it’s crucial your team stay on top of those adjustments, and adapt your best practices accordingly.
Consider leaning on resources like the Digital Shelf Institute (DSI), a platform providing a free range of insights backed by thought leadership, experience, and a record of growth.
Future-Proofed With a Cloud-Native, Enterprise SaaS Platform
It’s not just the changes in the marketplace you should worry about: As your brand continues to grow, your company’s needs, too, will change.
Using a cloud-native, enterprise SaaS platform ensures that you have flexible, dynamic management, at whatever speed or reach your company needs.
You Have What It Takes to Win on the Digital Shelf
You can have the best product, brand experience, or customer service in the world. But it won’t mean a thing if your customers can’t find you.
Brands need to “win the algorithm” on every channel to maximize their market share and opportunities to target customers. Make sure your company doesn’t get left behind.
Download The Content Advantage in Amazon Advertising if you’re interested in learning more about how better content can help you stand out on the digital shelf.