One of these shifts, according to research from McKinsey & Company, is that 75% of U.S. shoppers have changed brands during the pandemic — highlighting how brand loyalty is no longer the most crucial decider for shoppers.
This presents a unique opportunity for brands to capture new audiences on Amazon and beyond — and an urgent reminder that your competitors may be doing the same.
Amazon is an essential part of holiday planning, and there are several best practices brands can follow to help them drive results this season.
Amazon Ecommerce Dos and Don’ts
Download the “Naughty and Nice Amazon Ecommerce Checklist” to get a quick breakdown of our expert-sourced tips for Amazon holiday success from Salsify and ecommerce consulting agency HINGE GLOBAL, including:
- Quick tips for a successful holiday season; and
- Amazon strategy dos and don’ts for ecommerce success.
For brands, the holiday season has already started. This guide will give you the dos and don’ts for finding success on Amazon this holiday season, helping your brand stand out — and stay on the “nice” list this season.
Download this Salsify and HINGE GLOBAL Amazon ecommerce checklist and uplevel your holiday strategy with these quick tips.