Running an ecommerce business means getting creative when you can. And one way you can get creative is by looking at 2022 holidays. Why? When you look back at other marketing campaigns, one thing you may notice is brands are embracing observances and more quirky holidays. For example, Taco Bell made good use of National Taco Day on Oct. 4 by setting up a campaign that would offer a free taco in-store.
While your campaigns for 2022 holidays don’t have to get quite that intricate, it’s still a good idea to think outside the box when marketing around holidays and observances. Don’t keep yourself boxed into the traditional days of celebration.
Participating in 2022 Holidays
While you may look at the calendar and think your brand isn’t a good fit for a holiday or observance, it might be worth another look. Using the Taco Bell example, obviously not every brand sells tacos. However, plenty of brands sell products that can be used with tacos or to even create them.
But better yet, your brand could be completely unrelated to tacos in every way. (And this extends to almost any holiday.) Sometimes you can just celebrate and market on an occasion because you like it. That’s totally fine! Again, getting creative means not boxing yourself in with conventions. Approach these 2022 holidays with an open mind.
10 2022 Holidays to Add to Your Calendar
We’ve put together a list of all of the Q1 holidays you need to know about. Knowing about these ahead of time can help you ready your business for participation. Check them out and get to planning!
2022 Holidays to Plan for in January
MLK Weekend tends to be a popular time for sales in January, but many retailers aren’t comfortable using the occasion for monetary gain. Here are a few other days you can make use of instead.
January 2nd, Science Fiction Day
Science fiction is one of the most popular genres of all time. Get in touch with this fanbase, and plan some sci-fi themed releases, discuss media, or spark debates between rivaling franchises.
January 21st, Get to Know Your Customer Day
Plan on spending all of your time on socials for this holiday. Consider scheduling live streams, discussions, and Ask-Me-Anythings. Start talking to your customers about who they are, and what they’re looking for.
January 31st, Hot Chocolate Day
Hot chocolate is something everyone can rally behind. It’s delicious, easy to make, and appropriate for almost any occasion. Ask customers about their favorites, or get your fans to share some of their delectable creations on social.
2022 Holidays to Plan for in February
February is the home of one of the biggest retail holidays in the world, Valentine’s Day. But there are plenty of others to get acquainted with, too.
All of February, Black History Month
Black History Month is a time to reflect on all of the achievements of Black individuals in history. Highlight the month, and share some Black history that you find interesting and important.
February 9th, National Pizza Day
Time to release some pizza colorways! Everyone loves pizza, after all. Limited pizza-themed merchandise is sure to do well.
February 13th, Galentine’s Day
Celebrate all of the ladies in the world the day before Valentine’s Day! Galentine’s Day is a recent retail holiday popularized by Parks and Rec that people love.
February 15th, Singles Awareness Day
Singles Awareness Day is all about singles treating themselves. It’s become a pretty popular internet joke, so introduce humor into your advertising and products. Encourage your customers to treat themselves with the love celebrated just a day prior.
2022 Holidays to Plan for in March
March is famous for St. Patrick’s Day, but that isn’t necessarily the most versatile holiday to market around. Fortunately, there are a few other days and observances you can get behind.
March 4th, World Book Day
Literary lovers unite! Share quotes from your favorite novels, or make some book-themed merchandise. You’ll find that most of your customers enjoy a good book.
March 8th, International Women’s Day
International Women’s Day is a day to celebrate gender equality. Many gender-based issues are still alive and being fought. Help celebrate women around the world by celebrating Women’s Day with them.
March 14th, National Pi Day
With a date that lines up with the most famous mathematical concept, 3/14 translates to National Pi Day. Create a contest, offer free products, or give a discount to all the Pi lovers out there.
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