But with the rise of digital shopping options like online sales, same-day delivery, curbside pickup, and buy online, pick up in store (BOPIS), shoppers are increasingly turning to the digital shelf.
On the digital shelf, shoppers have an almost infinite number of options, making competition equally endless. Legacy brands and retailers no longer have the upper hand automatically, as the best product content experiences can steal away even the most loyal customers.
As more ecommerce teams realize that prioritizing omnichannel commerce experiences is essential — and that embracing new tools and technologies could transform their performance — they meet one of the biggest challenges: change management for the digital shelf.
What Is Change Management for the Digital Shelf?
Change management is a process for implementing change at an organization, leveraging a structured framework that focuses on building alignment between teams for adjusting processes and tools.
Change management for the digital shelf focuses on helping brands, retailers, and distributors evolve people, processes, and tools to drive commerce performance across digital touchpoints.
As shoppers continue to evolve, commerce experience management (CommerceXM) solutions will become must-haves — not nice-to-haves — and brands that resist digital transformation will struggle to keep up with digital shelf innovators.
Change Management Tools for the Digital Shelf
Salsify has developed several resources to help organizations successfully drive change management for the digital shelf.
These tools can help your team build your understanding of the process, get buy-in from leadership, develop and track your strategy, and reinforce your vision for change — long after you have implemented it.
The Change Management Guide for Digital Transformation in Commerce
This change management guide breaks down everything you need to build an effective change management strategy for your organization.
Download this guide to understand the urgency of making every shopping experience memorable, learn the three fundamental steps for driving effective change management, and learn how to leverage it to drive innovation.
How to Write a Vision Statement for Ecommerce Change Management
This change management worksheet can help you kick off one of the most critical steps for driving change at your organization: building your vision for change. A successful strategy must start with a breakdown of your “why” to ensure effective buy-in and build confidence across your organization.
Download this worksheet to get a simple formula for your change management vision statement to help you start your transformation journey.
3 Essential Steps for Embracing Digital Transformation
This change management checklist breaks down the three essential steps for managing change in an organization: preparing for change management, managing change, and reinforcing change.
Download this checklist to get a clear and easy-to-use resource for moving your digital transformation plans forward.
How to Get Executive Buy-In for Digital Transformation
This change management ebook tackles one of the biggest challenges: getting buy-in from leadership.
From calculating return on investment (ROI) and building a competitive analysis to effectively presenting the benefits of change management for the digital shelf, download this ebook to get everything you need to make your case for digital transformation.
A Successful Digital Shelf Journey Starts With Change
A successful digital shelf journey starts with change management. Understanding the fundamentals of this process — and building a clear strategy supported by your organization — will help you ensure short- and long-term success.
Watch our on-demand webinar, “Drive Organizational Change With Executive Leadership Principles,” to continue your change management journey with Bob Land, VP of consumer experience at Dorel Juvenile.