When asked where they were most likely to research and compare products before buying, only 17% of French shoppers, 14% of German shoppers, 10% of U.S. shoppers, and 8% of British shoppers said they would do so in-store.
One model to consider here is to use the geographic territories you’ve already established and apply them to online sales, as well. For example, if a buyer purchases from Amazon Business, credit the salesperson or distributor in the buyer’s geography with the sale.
This evens the playing field and removes any friction that a local offline retailer might have had in directing buyers online for more information about a product or delivery.
Operating successfully in a digital world requires the adoption of product experience management (ProductXM) across the entire organization.
Start by creating and centralizing the most accurate, compelling information about your product — and then adapt continuously as you grow.
Activate and syndicate this product content to meet the requirements of each individual channel. This empowers you to reach your customers wherever they are — retailer sites, direct-to-consumer (DTC) sites, search engines, social media sites, review sites, and other channels.
Finally, align your operations in such a way that you can quickly iterate on the process, ensuring your content is always optimized based on the latest consumer behaviors, channel feedback, and market forces.