Salsify published a new report today, “Breaking Down the Barriers to Winning Commerce,” that examines the challenges brands and retailers face when building successful omnichannel shopping experiences.
This report offers solutions for some of the most challenging commerce obstacles, including the increasing complexity of the buyer journey, cost-prohibitive “walled gardens,” and unique operational silos for brands and retailers.
Blurred Lines Between Brands and Retailers
The buyer journey is no longer “predictable or easy to map.” As shoppers continue to evolve in how they interact with brands and retailers, the line between brands and retailers has blurred.
For example, each group now benefits from building relationships that allow for free data exchange. Brands and retailers also have unique organizational silos that restrict teams from advancing their performance on the digital shelf.
A Road Map for the Shifting Commerce Landscape
Download this report to take an honest look at the challenges of building a seamless shopping experience and creating an effective omnichannel commerce strategy.
Explore why every touch point is an opportunity, learn how to overcome the three primary barriers to commerce, and set your path forward for success.