Building an ecommerce personalization strategy can help brands and retailers remain competitive and meet new consumer demands for personalized shopping experiences.
Consumers Want Personalized Shopping Experiences
The results are striking: 91% of global consumers say that they’re more likely to purchase from brands and retailers that provide relevant recommendations, offers, and experiences, reports professional services company Accenture.
Shoppers are also becoming more comfortable sharing data to get personalized experiences, with Accenture also reporting that 83% of global consumers are willing to share data to gain more personalized experiences.
The demand for personalized shopping experiences is clear, highlighting the need for brands and retailers to experiment with ecommerce personalization tactics, including:
- Dynamic content
- Product recommendations
- Social messaging
How To Build an Ecommerce Personalization Strategy
Salsify has created “The Complete Guide to Ecommerce Personalization” to help brands and retailers explore the foundations of ecommerce personalization, including a breakdown of the global growth of this tactic and the essential steps for building an ecommerce personalization strategy.
Learn how to evaluate customer shopping patterns. Gain insights into capturing, analyzing, and segmenting customer data.
Explore how to optimize shopping experiences across sales channels — and customize your product content across the digital shelf.
Download the guide to get everything you need to build an impactful ecommerce personalization plan to help drive engagement, grow sales, and reduce customer churn at your organization.