If you’re looking to start a Shopify store of your own, it won’t hurt to look at some of the most popular Shopify stores. While you shouldn’t copy them exactly (we’re not fans of violating copyright laws!), you can take elements from these successful Shopify stores to build your own.

Popular Shopify Stores

Before we dive into the top Shopify stores, we’ll take a closer look at what makes people love Shopify.

Popular Shopify Stores

Why Entrepreneurs Love Shopify

Shopify is easy to use, affordable to get started with, and works well for various business models. You don’t need technical knowledge to set up a Shopify site since they take care of hosting and security for you.

After a 14-day free trial, you can pay as little as $29/month to launch your store. Yes, you may spend more than that every month on apps and extra features, depending on what you need, but compared to setting up your own store from scratch, it is a quick and easy way to get straight to selling. Using a free or premium theme, you can set up a Shopify store within a couple of hours.

20 Popular Shopify Stores to Emulate for Success

1. Colour Pop

Colour Pop Homepage

As one of the most successful Shopify stores on the platform today, ColourPop is a makeup brand. It uses a light monochromatic color scheme that allows product images to stand out, with logical navigational elements. They clearly have a marketing strategy that reaches their target market.

PipeCandy data shows the company headquartered in Oxnard, California, earns an estimated $250 to $500 million in annual web sales, with 1.6 million monthly website visitors.

2. Skims

Skims Homepage

Skims is Kim Kardashian’s fashion brand – and her sister Kylie Jenner uses Shopify for her popular Shopify store, Kylie Cosmetics, too. If it’s good enough for some of the biggest brands in the world, it is good enough for your store, too.

Skims sells swimwear, shapewear, and intimate wear for every body. It uses a skin tone color scheme and neutral color palette with muted colors to highlight that the products are for every person, regardless of body size, shape, or color. It’s a fantastic example of how you can combine your brand identity and values with a color scheme.

3. Jeffree Star Cosmetics

Jeffree Star Cosmetics Homepage

Jeffree Star Cosmetics is one of the most recognizable brands in the beauty industry today, thanks to more than the uniquely designed Shopify website. Jeffree Star first rose to fame as an American YouTuber who works as a makeup artist. He turned his vlog into his very own cosmetics brand, leveraging the power of social media. In addition to the makeup brand, he has a skincare line and pet products. The bright colors and loud design are great examples of how you can put color theory to work for your brand. 

PipeCandy data shows the company headquartered in Los Angeles, California, earns an estimated $50 to $100 million in annual web sales, with 216K monthly website visitors.

4. Fashion Nova

Fashion Nova Homepage

FashionNova is one of the best Shopify store examples on our list because it is easy to navigate and has a clean design. A clothing store for men, women, and children, you can easily find whatever you’re looking for. The navigation menu divides the site into five basic categories: Women, Curve, Men, Kids, and Beauty.

The homepage always highlights the latest sale they have going on, and there’s a countdown to let people know when the sale is over. A slider highlights specific items people are most likely to be looking for, such as “black dresses,” “white dresses,” “shoes,” and “graphics.” As you scroll the page, you see other popular categories, such as dresses, jeans, and denim shorts.

Usability is king here, and it shows in this Shopify shop. PipeCandy data indicates the company headquartered in Vernon, California, earns an estimated $500 million to $1 billion in annual web sales, with 10.5 million monthly website visitors.

5. Red Dress Boutique

Red Dress Boutique Homepage

Another clothing store, Red Dress Boutique, targets women who want to shop for clothing, shoes, jewelry, and other fashion accessories. Everything is broken down into categories, so it’s easy to shop for whatever you’re looking for. You can easily see what items are new to the store and check out the designers Red Dress Boutique works with to source their products.

The homepage layout makes it easy for people to sign up for email discounts and get answers to their questions regarding shipping and returns, along with learning more about the company.

PipeCandy data shows the company headquartered in Athens, Georgia, earns an estimated $1 million to $5 million in annual web sales, with 7K monthly website visitors.

6. Gym Shark

Gym Shark Homepage

Gym Shark is a site that sells workout clothes and accessories for men and women. They sell leggings, sports bras, hoodies, jackets, tank tops, and more. It’s easy to find what you’re shopping for with the simple navigation bar – and the basic black and white color scheme makes the product colors stand out, allowing the product to sell itself.

The filter and sort feature is a crucial part of the customer experience since you cannot touch or feel the product when shopping online. Sorting and filtering make it easier to narrow product offerings by size, color, pattern, fit, discount, and price range.

According to PipeCandy, the site gets more than 2 million visitors monthly and earns an estimated $250 to $500 million in web sales annually.

7. Cupshe

Cupshe Homepage

CupShe is yet another fashion industry website, but rather than focusing on general clothing, they focus primarily on swimwear, dresses, and coverups.

The web design here is great – a vibrant home page with lots of color and product photos, highlighting a limited-time sale, clearance items up to 70% off, and more. They also call attention to the fact that they offer financing with Klarna and Afterpay and have a mobile app for placing orders – where you can get a discount just for placing an order in the app. 

This encourages shoppers to download the app, too. They offer plenty of social proof with their Instagram feed on the homepage – showcasing customers wearing high-quality products.

CupShe earns between $100 million and $250 million in annual web sales with 630K monthly visitors, according to PipeCandy.

8. Omaze

Omaze Homepage

Omaze is a business based on charitable giving, though it is still a for-profit company. The platform gives you a chance to win a celebrity experience or a vehicle. When we took this screenshot, they were giving away a custom Bronco to help fund therapy for veterans. Now, they’ve moved on to giving away an electric audit to raise funds for rare pediatric cancer research.

The business model is a bit different than what we see with others on this list – after all, the winning product is a bit different. The brand takes 20% of its donations as profit, then funnels the rest to the cause.

Omaze has a simple website with bold fonts, a black background, and a minimal layout – it’s an excellent example of what you can do with fewer than five pages: All prizes, winners, and about us are the primary bread and butter of the site. The color scheme is equally simplistic, with the only splash of color used to call your attention to buttons.

Omaze earns between $50 and $100 million a year and has 415K monthly visitors, per PipeCandy.

9. Mnml.la

Mnml.la homepage

Don’t let the site’s name fool you – it’s a solid example of a clothing website. Though it’s not necessarily for budget-conscious shoppers, the imagery does a great job of highlighting the products. The homepage advertises free shipping on orders over $50 and makes it easy to shop for new products, best sellers, and more. The brand uses influencer marketing to connect with potential customers, as the homepage features its Instagram feed with plenty of user-generated content. Shoppers get a delightful and content-rich shopping experience thanks to beautiful product photography and modern design.

PipeCandy data indicates this company earns between $25 and $50 million in annual sales, with a monthly traffic volume of around 200K visitors.

10. Yeezy Supply

Yeezy Supply Homepage

Yeezy Supply is none other than Kanye West’s official store. Because of the mystery associated with his operations, purchasing directly is a bit difficult – there’s a waiting room where people are funneled whenever a new product drops. Currently, no products are listed, and the archive doesn’t provide actual product details.

According to PipeCandy, this site has estimated web sales of $50 to $100 million yearly and gets around 9K monthly visitors.

The site is very basic – white background with gray text that links to pages such as General Info, Contact, Privacy, Terms, and Archive. The limited navigation options prevent shoppers from being able to get lost on the site.

It’s an excellent example of how to make online shoppers go crazy for something that’s in high demand.

11. Kith

Kith Homepage

Kith is an online store that does a great job of showing how well Shopify works for blogging. In addition to their product pages loaded with helpful content, there’s an extensive blog highlighting some of their most coveted limited-edition collector’s products.

Kith earns $50 to $100 million in annual web sales with monthly traffic near 500K visits, according to PipeCandy.

12. Fan Gamer

Fan Gamer Homepage

Fan Gamer is a website for gamers who want to show their love of the game to the world with clothing and accessories like books, collectibles, art, posters, etc. It has product collections for some classic games like Monster Hunter, Stardew Valley, and Metal Gear Solid.

This fantastic online store stays true to its niche with its color choices. It’s easy to navigate and has a particular target audience. This is proof that niching down to a smaller audience isn’t always bad, though they offer a wide variety of products.

According to PipeCandy, this site has estimated web sales of $25 to $50 million a year and gets around 203K monthly visitors.

13. All Birds

Allbirds Homepage

All Birds is a perfect Shopify store example – you may have already seen it on our list of popular dropshipping stores. The brand sells shoes with a focus on sustainable materials. They have the ReRun marketplace, where customers can shop for “slightly imperfect and gently used” products to reduce their environmental impact.

This is one of many Shopify websites supporting brick-and-mortar stores, as Allbirds has ~20 stores across the USA. The website makes it easy to find an in-store location for those who’d rather try on shoes in person.

PipeCandy data shows this company earns $100 to $250 million a year in web sales with 1.1 million monthly visitors.

14. Bulletproof

Bulletproof Coffee Homepage

The Bulletproof Coffee website uses bold and bright colors but lets the product speak for itself. As a top Shopify store, it is easy to use. You can shop for coffee, use the site’s store locator to find stores in your local area that carry it, find recipes, and more. A separate product category for “health upgrades” includes supplement-enhanced ground coffee pods for single-serving machines. They also offer recipes for healthy snacks.

The Shop tab gives customers access to digital isles where they can find products based on their specific needs and goals. It’s not just coffee but MCT oils, proteins, and supplements. 

PipeCandy data shows this company earns $50 to $100 million a year in web sales with 231K monthly visitors.

15. GFuel

GFuel Homepage

GFuel is gamer fuel – or the energy drink for gamers, made by Gamma Labs. The official drink of e-sports, this website is colorful without being hard on the eyes.

It’s easy to see that you get free shipping on all US orders, shop specific flavors, and more.

According to PipeCandy, this site has estimated web sales of $50 to $100 million a year and gets around 241K monthly visitors.

16. Decathalon

Decathalon Homepage

Decathalon is a site dedicated to athletic apparel for men, women, and children. The search function makes it easy to search for more than 10K products across 80 different sports, from biking and cycling to hiking and camping, dancing, water sports, and even home fitness. The site also features amazing lifestyle shots, highlights the outdoor brand, and offers appeal to hobbyists.

With such a broad product offering, it would be easy to create a cluttered site that would be hard to use. However, the team at Decathalon has done an excellent job with the site architecture so that you can find what you’re looking for, no matter your comfort with online shopping.

17. Cettire

Cettire Homepage

Cettire is one of many online clothing stores with a creative element. It uses a simple red, black, and white color scheme that allows them to call attention to sales while still allowing the product images to speak for themselves. Everything is broken down into categories – shoes, clothing, and bags – and then navigable by the fashion designer. It’s easy to see products on sale, best sellers, and new products.

18. Until Gone

Until Gone Homepage

Until Gone is a successful Shopify store that uses the dropshipping business model with products from online marketplaces and other suppliers but also adds in the element of urgency and fear of missing out (FOMO) with limited-time deals. The built-in rewards system also rewards customers every time they shop – making it easy for store owners to build a repeat customer base.

PipeCandy data shows Until Gone is based in Duvall, Washington. They have an estimated annual web sales of $50 to $100 million, with nearly 68K monthly unique visitors.

19. Inspire Uplift

Inspire Uplift Homepage

Inspire Uplift is one of many Shopify stores built as dropshipping websites. They sell products across a wide range of categories, from pet supplies to home and garden and health and beauty.

The store is well designed, making it easy for customers to search for products and see a breakdown of categories to shop in. The homepage also displays some of the top-rated items of the week to encourage shoppers to look around the site before deciding what to buy.

PipeCandy data shows this brand earns between $100 and $250 million a year and gets 300,000+ monthly views.

20. Citiesocial

CiteSocial Homepage

CiteSocial is a Chinese website built on Shopify. Google Translate shows us the store sells everything from mosquito repellant to breathing trainers, massage rollers, and more.

This Shopify store emphasizes a greyscale color scheme, letting the product images provide the pop of color you need to attract customer attention. The minimalist design allows the products to do all the speaking.


Getting Started with Your Shopify Store

If you’re ready to start, you must sign up for your free trial, choose your theme, and add apps, products, and content. When everything’s ready to go, add your billing information to remove the password protection from your ecommerce store.

As you work to set up your own Shopify store, don’t forget to check out our Shopify launch checklist. Following our guide ensures you’ll be well on your way to a great Shopify store in no time.

Popular Shopify Stores

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