Very few of your customers are starting their holiday planning now — let alone holiday shopping for the season. For them, the summer is saved for much-needed vacations and back-to-school prep.

But for brands, you don’t have it so easy. A successful holiday shopping season for brands means early planning, building a clear strategy, and creating stand-out product experiences.

Let’s face it: For you, the holidays are (almost) almost here.

Last year, COVID-19 accelerated the adoption of ecommerce for shoppers, powering record holiday sales across verticals, according to our “2020 Holiday Shopping Post-Mortem” report.

With floods of shoppers buying online — many for the first time — delivering engaging omnichannel shopping experiences is essential for this new world of commerce. And with the holiday season just around the corner (almost), it’s time for you to get started.


Start Planning for the 2021 Holiday Shopping Season

Salsify has created a four-part ecommerce holiday toolkit to give you everything you need to build a winning holiday strategy for your brand.

Get everything you need to drive sales, build brand trust, and capture market share, including:

Learn how to build engaging holiday content and build an effective, start-to-finish holiday strategy — and keep your checklist handy to stay on track of your action items.

Dive into our 2021 holiday shopping trend report to get insights into last season to learn how to plan ahead for winter.

Explore our interactive ecommerce calendar (complete with action items and essential shopping dates) to keep your team on track for launch — and stay ahead of Black Friday, Cyber Monday, Giving Tuesday, and Super Saturday.

Download this toolkit and explore our interactive ecommerce calendar to learn how to leverage the right strategy, tactics, and tools to drives results this holiday season.


Posted by Contributor