Video Source: Nike YouTube
Notably, there are no close-up product shots, storefronts, or even visible logos (at least not until the very end).
The spot does, however, neatly encapsulate Nike’s brand mission of supporting and inspiring athletes all over the world, leaving the viewer with an emotional brand association. It’s also easy to see how this content would have broader interest and appeal beyond someone simply looking for shoes online.
When planning your video project, consider the ways your brand’s values, story, or mission statement can be employed to build emotional resonance with your shoppers.
Lights, Camera, (Call To) Action!
As customers continue to expect more video content from their trusted brands, don’t let barriers to entry like cost, time, or even expertise stop you from breaking ground on a video campaign.
With these video tips and best practices in mind, you don’t need to break the bank to create compelling pieces of content that will impress and engage your customers.
While successful ecommerce brands must measure and monitor multiple KPIs at all times, some are more crucial than others. Check out Salsify’s guide, “Essential Ecommerce KPIs for the Digital Shelf,” for expert insights on the most essential metrics to chase for a successful ecommerce campaign.