Finally, don’t forget to repurpose your content across the digital shelf to reflect your Black Friday deals. This includes updating product description pages and old images.
Finally, you need to prepare your customer service team. A ZigZag Global study found that there was a 129% year-over-year (YoY) increase in Black Friday return volumes from 2019 to 2021.
If you don’t have a solid customer service strategy in place, every return could cost you a lot of time, money, and, of course, customers.
Having a good return policy in place may even help to attract customers. The same Shippo report linked above found that 67% of shoppers check a merchant’s return policy before making a purchase, and 92% will buy from a brand again if it’s easy to make a return.
No Need to Fear Black Friday When You Prepare Early
Black Friday can be a positive or negative experience for both you and your customers. Consider the tips provided above to help ensure your brand’s Black Friday ecommerce machine runs more smoothly than ever.
Ready to optimize your holiday ecommerce strategy? Check out Salsify’s “Ultimate Ecommerce Holiday Toolkit” to learn how to drive sales with engaging product content.