Shopify is a leading ecommerce platform for good reason. While there are a variety of features built right in, apps extend functionality. I’ve put together a list of the 50 best Shopify apps you’ll want to use in your store. The best thing? Many of the options on this list are free to use.
Best Free “Must Have” App – Kit
Kit is hands-down the best free Shopify app. It is an automated virtual assistant to help you run your ecommerce business. Once installed and launched in your store, it will send you text messages with insights and suggestions to improve your store. It works with a variety of other Shopify apps.
- Business reports
- Customer interactions
- Prepare and run ad campaigns
- Goal setting
- Create discounts
- Post updates to social media accounts
Kit is a great foundational app to cover all your basic business needs.
Customer Loyalty and Experience Apps
To keep customers coming back for more, you need to wow them with your experience. These apps will help you generate user reviews and social proof, add wishlist features, and make building a customer loyalty program as easy as a few clicks. Plus, you’ll be able to nail customer service, even if you’re a one-person operation.
It’s more expensive to obtain new customers than it is to market to existing ones. As such, taking steps to increase your customer lifetime value is a smart investment. With Reveal, it’s easy to segment customers based on their buying behavior. This way, you can give everyone a personalized approach throughout their entire customer journey. Reveal includes advanced email marketing, buying predictions, and more to help you maximize profit.
Gone are the days when you didn’t have to worry about displaying customer reviews and photos on your website. Gathering reviews, ratings, and user-generated content can be a hassle if you don’t have the right tools. Yotpo handles all of this for you with emails and on-site review widgets. You can easily import existing reviews and display them in various places across your website and social media channels to add to your social proof. There’s a free plan available, and when you’re ready, you can upgrade to a paid plan. Plus, the app works with Kit.
Wishlist Plus makes it easy for your visitors to create wish lists for your store. There’s no need for your customers to create an account and sign in to build their wish lists. With this app, customers can bookmark their favorite products and come back when they’re ready to purchase. The app integrates with various third-party tools to keep your customers engaged with social media ads and personalized emails based on their wishlist activity.
There’s a free forever plan with limited features. Paid plans start at 14.99/month ($149.99/year) and come with a 30-day free trial.
Use AfterShip to create a branded order tracking page and send automatic order update notifications to your customers until the items arrive at their doorstep. The free plan includes 50 shipments a month. For higher order volumes, paid plans start at $9.99/month. Paid plans come with a seven-day free trial.
If you want to build a customer loyalty program with rewards for purchases and referrals, then the Smile app is for you. The free version gives you more than 10 ways to make a reward program for your visitors.
You can make it easy for people to earn points for placing an order, creating an account, etc. Customers can redeem their points for coupon codes or gifts at checkout. And best of all, for brick and mortar stores, this app works with the Shopify POS. You can build out a referral program and VIP program, so your best customers get even more perks.
The paid plans start at $49/month and allow full design customization and removal of the Smile.io branding.
After a 30-day free trial, pricing starts at $9/month.
Kiwi Size Chart & Recommender
If you’re in the apparel space, having size charts and recommendations is crucial for the user experience. Not only will users be more likely to shop because they can get the size recommendations, but you’ll also see a decrease in returns since they can order something that fits the first time.
Answering a few questions like age and gender will use machine learning-based body size predictions to recommend the best fit. For children and pets, where the AI can’t predict body size, you can use generic charts. It’s also possible to create custom size recommenders based on logic based on your specific shop’s requirements.
Your charts are entirely customizable to match the branding of your site. The free plan includes two published size charts. Paid plans start at $6.99/month ($65.88/year).
Check out how it works with this demo.
HelpCenter FAQ & Help Desk
Save yourself the time and hassle of always having to answer the same questions over and over. Provide a quick and easy self-service option with HelpCenter. Build a FAQ page, add a help desk/customer support ticket system, and offer live chat for customer support all from one app. There’s a free plan available and a 14-day free trial on all paid plans. Paid plans start at $4.95/month ($48/year).
Want to sell products from your Messenger chats? Use the Messenger channel to allow customers to check out without leaving the app. Keep customers up to date on their order status with automatic update messages. Use the “Message Us” button to make it easy for customers to start conversations in real-time while browsing your products.
Best Apps For Selling
Your store’s point is to sell stuff, of course, but these apps will increase your average order amount and boost overall order volume.
1-Click Upsell By Zipify
1-Click Upsell makes it easy to increase your average order value with in-cart, post-purchase upsells, and cross-sells. It features built-in split testing features to optimize your cross-sell and upsell offers. Set up and test your offers in a matter of minutes.
Pricing starts at $24.99/month. All plans come with a 30-day free trial.
Bold Upsell is a 1-Click Upsell alternative to help increase your average order value. Offer customers the option to replace their product with an upgraded version. Offer discount product bundles or kids. Cross-sell complementary products. Build offers in minutes. Trigger upsell offers based on cart value or specific items in the cart.
This product starts at $9.99/month and comes with a 14-day free trial. It does not have the built-in split-testing feature like 1-Click Upsell.
Klarna On-Site Messaging
If you want to give your customers the freedom and flexibility to buy now and pay later, add Klarna On-Site Messaging. It’s a free app that lets you personalize your payment plan messaging on your product and checkout pages to boost conversions. In addition to buy now pay later, you can also give customers the option to pay in installments, allowing them to choose their payment preference.
Unlimited Bundles & Discounts
Using the Unlimited Bundles & Discounts app, you can create product bundles with multiple types of discounts. Ultimately, this will increase conversion rates as more discounts generally equal more sales. Examples of what you can offer:
- Buy product 1 and product 2 and get 10% off
- Buy 2 of product A and get 5% off. Buy 3 and get 10% off. Buy 5, and get 20% off.
- Quantity bundles with tiered pricing
- Schedule bundles for Black Friday and Cyber Monday
- Create a bundle page to display all your product bundles
The free forever plan is limited to one bundle. For unlimited bundles, your price will be based on your Shopify plan – either $17.99, $27.99, or $37.99/month.
Frequently Bought Together
If you want to build your store to include many of the same features Amazon uses, then you can’t go wrong with the Frequently Bought Together app. In addition to upsell bundles and discounts, you can create Amazon-like product recommendations that are personalized to your customers based on their behavior. Check out the demo to see it in action. A bonus? This app works with the Shopify POS if you’ll also be selling in person.
There is a free plan available. Paid plans start at $9.99/month and come with a 30-day free trial.
Best Product and Inventory Apps
These apps will help you find products to add to your store and make tracking inventory simpler.
When it comes to finding products for your store, Spocket has various global dropshipping suppliers to choose from. No matter what products you want to sell, you’ll be able to find plenty of options. A free plan is available. All paid plans come with a free 14-day trial. Prices start at $24/month for 25 unique products. Pay annually, and you could get up to five months off.
With Sprocket, you’ll get real-time inventory updates and automated order processing, too.
If you’re running a print-on-demand business, then Printify is a wonderful option. It includes a mockup generator to create images of custom products. You can sell things like t-shirts, sweatshirts, hoodies, mugs, home decor items, and more. With the printing partner network, you can find suppliers in the U.S., the U.K, and China. Choose who you want to work with based on price, location, and shipping time. Fulfillment and drop shipping are handled for you, so there’s no need to hold inventory, pack, or ship orders.
Much like Printify, you can use Printful to provide print-on-demand products. Quickly and easily add your custom designs to more than 268 products, ranging from home decor items to apparel and accessories. Items are packed and drop-shipped for you.
Oberlo helps you source a supplier for practically any product you could want to sell. In the marketplace, you can find products to import into your Shopify store. And because Oberlo supports drop shipping, you never have to worry about packing or shipping orders.
Back in Stock: Customer Alerts
If a product becomes so popular it’s hard to keep it in stock, you run the risk of losing sales. Back in Stock: Customer Alerts helps you capture those sales by making it easy to notify your customers when products are back in stock. You can tell your customers via email or text message. Look at the demo to see it in action.
There’s a free plan available, but for ecommerce store owners who need a bit more, there are paid plans ranging from $19 to $79 per month, depending on your business’s size. There’s a 14-day trial available for all paid plans. The paid plans include the ability to connect with email marketing platforms like Klaviyo, Mailchimp, and others.
Pre-Order Manager 2.0
Want to make it easy for your customers to pre-order products? Pre-Order Manager 2.0 does just that. You can set the pre-order status to activate automatically when you run out of stock. It’s also possible to apply discounts to pre-ordered items. The free plan includes the option to pre-order a single product (and all its variants.) Best of all, you won’t have to worry about customizing the design to work with your existing theme, as it is compatible.
How does it work? The “Add to Cart” button simply becomes “Pre-Order,” and customers can complete the checkout process as usual.
If you need to set pre-order options for a list of products, you’ll need to contact the developer about upgrading to a paid plan.
Best Apps For Business Operations
Handling the “business side” of things is the least fun part of the business for many entrepreneurs. But the smoother your operations go, the more time and effort you’ll be able to devote to the details of your business that you’re good at. And the more you do that? The faster your business will grow.
Shop Workflow Automation
Administrative tasks can be time-consuming. With this app, you automate daily workflows to handle tasks like removing out-of-stock items from view, vendor notification, fraud detection, etc. You can set up workflows to operate on a schedule, such as daily or weekly sales reporting. The free version handles up to five active automations with 50 automated actions every month. As your business grows, you can invest in a premium plan to add automations and tasks as needed.
In a perfect world, nothing would ever happen to put your store’s data at risk. And if something ever did happen, Shopify would be able to help you recover that data. But, sadly, that’s not the case. Rewind Backups automatically backs up your store every day so that if something ever happens, you’ll be able to roll back to the latest working version of your store.
Rewind Backups has a seven-day free trial, with paid plans starting at $3/month. It’s worth mentioning some elements that Rewind Backups can back up but cannot automatically restore. In those instances, they will work with you to manually restore it.
And there are some elements, such as store settings, other apps (and their data), files, product inventory, product reviews, customer accounts, that cannot be backed up or restored.
Do you want to maximize your sales potential with dynamic pricing? Prisync allows you to implement unlimited price tracking and set dynamic pricing rules so that your store will always have the most competitive prices. Product prices update four times a day. Pricing starts at $129/month after a 14-day free trial.
Aftership Returns Center
Unfortunately, you won’t be able to keep 100% of your customers happy 100% of the time. You’ll eventually run into needing to process returns, refunds, and exchanges. With the Aftership Returns Center app in the Shopify app store, you’ll be able to quickly and efficiently support customers who need to return or replace products.
Customers can submit a return request with their order number and email address.
They can choose to:
- Receive a pre-paid label
- Return the product to the store
- Send it back with their choice of carrier
Resolution options include:
- Refund to the original payment method
- Return for store credit
Store owners can brand their returns page and manage all returns requests from a single dashboard. The app integrates with 10 carriers, including USPS, UPS, FedEx, and DHL. Check out the demo.
There’s a free plan that allows for up to three returns per month with discounted return labels. Paid plans start at $9.99/month.
If Quickbooks Online is your preferred accounting software, you’ll be happy to know the Quickbooks Sync app supports automatic daily syncing. You’ll be able to export all order details from Shopify into Quickbooks to take advantage of their reporting features.
The free plan supports up to 30 orders a month. Paid plans start at $19.99/month and add the ability to sync products and inventory.
Best Apps For Generating Traffic
You can’t make sales if people are visiting your store. And while there’s plenty you can do to generate buzz about your store online and off, these apps will drive more traffic.
Free Traffic and Ads by Varinode
For brand new Shopify stores, it can be difficult to start driving traffic. With Varinode Free Traffic and Ads, you’ll be able to reach new customers. This free ad exchange shares traffic and ads with other stores, so you can keep your marketing spend down while getting targeted traffic to boost your sales.
This Facebook Channel Shopify app makes it easy to bring your online store to your Facebook and Instagram profiles. Though you don’t have to, you can use Facebook Ads to attract new customers, all without leaving Shopify.
With this app, you can reach your Instagram followers with your products. It makes it easy to purchase products right from Instagram. You’ll be able to build a library of user-generated content for marketing purposes. You’ll even be able to find out who your influencers are and leverage them to grow your business. See it in action.
Use this app to get your products listed in Google Shopping results and run Google Shopping ads, along with other types of Google Ads. It’s free to install, but you’ll pay for any ad campaigns you may wish to run.
Social Sharing Buttons
With this app, you can easily add social share buttons to your store. Customers can easily share your products with their friends and family with just a few clicks. Grow your audience and boost your sales at the same time. You’ll pay $3.99/month after a seven-day free trial.
Pinterest Buyable Pins
Want to advertise your products on Pinterest? With the Pinterest Buyable Pins app, you’ll be able to run Pinterest ad campaigns from your Shopify dashboard. The app is free to install, but you’ll pay for any advertising campaigns you wish to run.
Best Apps for Email Marketing
Ecommerce and email marketing go hand in hand. With these apps, you can integrate your Shopify store into your workflow. It will make email marketing easier to manage. If you’ve never written a marketing message or built an email list before, you’ll appreciate what these apps have to offer. Some of these apps even make it possible to reach your customers outside their email box – via text message.
Using Drip, you can connect your email marketing platform to Shopify. Automate email marketing campaigns and segment your subscribers based on their purchase history. You can also use it to reach customers via text messaging. Analytics helps you see which of your emails are producing the most sales and even which of your subscribers are spending the most money with you.
Constant Contact is one of the most popular and well-known email marketing services. Its Shopify app makes it easy to build campaigns with a drag and drop builder. There are plenty of starter templates to make the design process more manageable. It also includes email automation and split testing to help increase sales. This app comes with a 60-day free trial. Paid plans start at $20/month.
If you want to kick your email marketing up a bit, SendinBlue adds the ability to run targeted campaigns with SMS messaging, too. You’ll be able to segment customers based on their purchase history.
Omnisend is an email marketing platform designed to create an omnichannel experience for your customers with marketing automation. It’s easy to build email campaigns without coding knowledge because the platform uses a drag-and-drop designer. You can create various automated workflows thanks to integrations with Facebook and Google retargeting ads, WhatsApp, Facebook Messenger, SMS messaging, web push notifications, and more. Plans start at $16/month.
Shopify Email is an app for Shopify that helps you build your email list and manage your email marketing campaigns. You can handle sending branded emails to your subscribers from within your Shopify dashboard. There are various templates you can use, so all you have to do is add your logo and choose the products you want to highlight. Shopify Email also tracks opens, clicks, add to carts, and other metrics to help you improve your business. The free plan includes 2,500 emails a month. If you need more than that, you’ll pay $1 for every 1,000 emails after that.
The FAM app pulls your products directly from Instagram and your Shopify store to create branded emails with your product images, logo, color scheme, etc. They write high-converting emails with just a click, so you don’t have to rely on copywriters or even email marketing software to take care of the work.
Best Shopify Apps for CRO
CRO, or conversion rate optimization, is designed to help more people who visit your website convert to paying customers. If you want to add pop-ups, special discounts, and more, these are the apps that will help you get the job done.
Nudgify helps to increase sales by providing social proof, sales popups, and more. If you want to create a sense of urgency and capitalize on the fear of missing out, then you’ll want to use this app.
With the OptinMonster Shopify app, you’ll be able to add elements like:
- “Sticky” floating bars
- Spin-to-win games
- Slide-in scroll boxes
- And more.
There are a variety of templates to choose from, and building your campaign requires no coding knowledge. With the drag and drop campaign builder and targeting options, you can select what to display and when for a highly personalized experience. The app has a free 30-day trial and costs $49/month after that.
Cartloop is an ideal choice for stores that are dealing with high levels of abandoned carts. By using live chat, this app is a personal shopper for your site visitors. They can answer questions, provide information, suggestions, and more. Start with a 14-day free trial. Paid plans start at $29/month. Paid plans offer unique discount codes and custom branded links.
Free Shipping Bar
Want to display a free shipping (or any other message) on a bar on any or all the pages in your store? Want to control where on your page it displays? Then you’ll want to grab the Free Shipping Bar app. You have page targeting and device targeting options, too. You can add a link to the bar, and it supports emojis, also. It’s free forever. If you want unlimited bars, geo-targeting features, currency conversion, and more, you can upgrade to the premium plan for $9.99/month or $99 a year (bringing the price to $8.25 a month.)
Smart Search and Instant Search
Improve your customer experience by enhancing Shopify’s native search function. With Smart Search & Instant Search, you’ll be able to get advanced search features that include autocomplete, autocorrect, and search suggestions. You can improve the navigation experience with filtering options on your collection pages and search results, too. And, it works with Kit, too. There’s a 14-day free trial and a free plan. The free plan works for 25 products. Paid plans start at $9/month or $75.60/year ($6.30/month) for up to 500 products.
Shogun Landing Page Builder
Want more freedom with your page designs than Shopify offers out of the box? The Shogun Landing Page Builder app makes it easy to customize things to your liking. Start with various premade high-converting page templates or build your own with the drag and drop page builder complete with an entire library of design elements. Split testing and analytics tools are built-in. After a 10-day free trial, plans start at $39/month.
Best Shopify Apps for SEO
Search engine optimization (SEO) is an integral part of any website online. While your Shopify store does have some built-in SEO features to help, those alone aren’t necessarily enough to help you compete with other sites in your niche. These apps all help address SEO so you can get more organic traffic.
Plug In SEO
The Plugin SEO Optimizer app makes it easy to bulk edit your meta titles and descriptions. It makes use of current schema markup for rich snippets. With it, you can include products, variants, offers, social profile links, site links, and more. Quickly fix 404 errors and set up 301 redirects. It integrates with Google Search Console and runs periodic scans for site health.
There’s a free forever version, but if you want more, you can upgrade to the Plus plan for $20/month after a 7-day trial.
SEO Assistant by Buymaxx
The SEO Assistant by Buymaxx helps to automate your SEO efforts. It includes a bulk editing tool for meta tags and alt tags. This way, you don’t have to manually edit tags for every product, image, and page. There’s a 404 error scanner that will alert you to any broken links so you can fix them before they start to affect SEO and the user experience negatively.
The free plan includes the dashboard and site scanner, with product metadata editor. IF you want the JSON-LD feature to handle your structured data, broken links scanner, and image ALT text editor, you’ll need to upgrade to the Pro plan for $4.99/month.
SEO Optimizer: All-in-one SEO
Formerly known as SEO Image Optimizer, this app makes it easy to get a handle on your SEO in a matter of minutes. You don’t need technical SEO knowledge. The app will handle optimizing your metadata, ALT text, sitemaps, schema data, and more.
The free forever plan includes ALT text image optimization, unlimited image sync, and new images are checked once a week. The Pro plan, available for $29.88/month, includes complete SEO optimization, metadata optimization, autopilot SEO fixes, Google Snippets, fix broken links, and more.
SEO Doctor is another search engine optimization app. It includes:
- Metadata fixes – titles, descriptions
- ALT tag editing
- Image renaming and compression
- Speed booster
- 404 error tracking and broken links fixer
- Sitemap submission
- JSON-LD Data Support for schema
- Integrates with Google Search Console and Google Pagespeed
- Support for Google Knowledge Graph
- Google Mobile-Friendly Test
SEO Site Audit, Benchmark Hero: Get Expert SEO Insights
If you want to get some powerful insights about what’s going on with your store and a plan of action to help you make improvements, then the SEO Site Audit plugin is the answer. After you install and approve, the app will run an audit and present an analysis after benchmarking. You can use the app to find the answers to questions like:
- The lifetime value of customers
- Percentage of returning customers
- Customer value
- Site speed and how much faster it could be
- How trustworthy your store is
- How Google scans your site
- And more
Best of all, the app is entirely free, forever.
Which Shopify Apps Will You Add?
Now that you know 50 of the best Shopify apps to add features and functionality to your store, which ones will you add? While you’re here, be sure to check out my post on how to set up your Shopify store for success.
And if you’re not sure if Shopify is right for you, read this detailed Shopify review. You can also take a closer look at Shopify alternatives.
Which Shopify apps do you use? Are there any you think I should add to this list? I’d love to hear your thoughts.