“The idea is to work more efficiently within Salsify across multiple departments asynchronously. You have more control because you are not having to move data around – it is being done for you.
You are not waiting for one person to finish this update and then sending it off to the next person. You are collecting marketing copy at the same time as shipping and product details.”
Drew Lewis, chief operation officer at SM Nutrition, adds:
“Every creative process in the company goes through a workflow in Salsify … At first, the creative team was trying to pair Trello with Salsify … [but] we just realized that there were limitations when we did things outside of Salsify. When we brought everything under one roof, and everything was through a single flow, efficiency skyrocketed.”
Don’t Be Afraid of Change
Because our ecommerce world is constantly changing, your workflows will likely have to get updated from time to time. Some good change management can help turn those changes into new opportunities for efficiency.
Carsten Krohn, senior solutions advisor at Sitation, offers insights into change management:
“Change management is, especially in the technology world, a very critical piece … Customers always overlook this as a cost because there’s time and money involved, but it’s so critically important to how people gain these efficiencies, to bring people together and educate them on, ‘These are the new processes, and they will help you with x, y, z.’
Focusing on the challenges they currently have and showing how the tool can easily overcome them is generally the best [way to] win people over to adopt these new processes.”
Seneca Klopatek, senior digital marketing content specialist at Design House, adds:
“I like to call my workflows living workflows. With ecommerce being ever-changing … I think a workflow needs to be living. There are going to be changes and updates all the time. It’s ok to be updating it and working with it, and having it work with you too.”
Make Test Workflows to Learn With
It can take some practice to learn to use workflows really well. Fortunately, Salsify Workflow is flexible enough for you to practice on, so you can get prepared with some hands-on experience.
Heidi Ollhoff, ecommerce associate manager at Nature’s Way, says:
“When I was first learning [about workflows], I would do test workflows and assign myself and someone I knew to them … Just being able to learn it is really helpful.”
“Salsify is extremely flexible. You can take data that is just dummy data and you can run it through a workflow, assign those tasks to yourself, see how the user experience is for people that get assigned tasks, and start getting experience.
Start seeing how things work … Once a customer gets down that path of actually doing it, a lot of these ‘Aha’ moments will pick up … Then you can put a real workflow in place, route real data through it, and get the benefits from it.”
Learn more about how Salsify Workflow could help your team take your disorganized, time-consuming processes and make them streamlined and simplified.