The connector allows brands using Salsify’s Product Experience Management (ProductXM) platform to directly send product content to their ecommerce site.
After the product content has gone live, it’ll automatically synchronize between Salsify ProductXM and your Adobe Commerce or Magento Open Source site.
What Are the Benefits for Customers?
Salsify ProductXM and Adobe Commerce customers have a multitude of benefits available to them.
No More Data Silos
Brands can continue using Salsify ProductXM as their single source of truth for product content while simultaneously preventing duplicative work and data silos. Cross-functional transparency will also improve.
Syndication is quick and easy. Brands can transform and syndicate product content, including enhanced content, from Salsify to meet their site-specific requirements for wholesale and direct selling channels, including brand-owned D2C sites built with Adobe Commerce or Magento Open Source.
Faster Time to Market
Brands can increase their time to market with efficient management and syndication of their product content, driving better customer experiences on their ecommerce sites built with Adobe Commerce or Magento Open Source.
They can do so by leveraging:
- Their pre-existing product content library in Salsify ProductXM;
- ProductXM’s intuitive workflows and user interface; and
- Automatic synchronization of your most up-to-date product content.
Adapting to Ecommerce Expectations
Customers’ expectations are constantly changing, and the digital shelf can present many challenges for brands. But with the right tools and strategies in place, any brand can launch a successful digital transformation. Adobe Commerce Connector is a step in the right direction.
Learn more about what the new Adobe Commerce Connector has to offer by attending our webinar this afternoon at 1 p.m. ET.