Month: February 2022
How to Get Started with Spocket Dropshipping [Tutorial]
Share via: Launching an online store is a tempting prospect – financial freedom, independence, doing something you love, to name a few! But, at the same time, there are plenty of challenges to scare you off, most notably, parting with...
Digital Shopping Options: What’s Next for Pickup and Delivery? | Salsify
Pickup or delivery? What about a mix of both digital shopping options? The last two years have been a rollercoaster ride for retailers. Companies that offered primarily in-store shopping experiences were forced to quickly pivot operations and embrace online sales....
How to Change Store Name on Shopify: Step-by-Step Guide
Share via: Shopify is one of the most well-known ecommerce platforms on the market today. If you’re thinking about rebranding, you may be wondering how to change the store name on Shopify. It’s relatively simple to do but not something...
The New Era of Digital Marketing: Important Trends for 2022
There’s more competition for consumer attention than ever before. As a brand, your aim is to drive visibility, capture consumer attention and improve your ad spend effectiveness in order to remain competitive. This is a complicated task at the best...
3 Myths About Channel Conflict and Cannibalization | Salsify
As the digital shelf continues to bring in more direct sales, it’s not uncommon for you to receive concerns, pushback, or confusion from your traditional internal salesforce or leadership team — especially if there’s a strong push for change through...
The Evolving Omnichannel Customer Experience — and How To Adapt Accordingly | Salsify
Shopping experiences no longer stop and end in a brick-and-mortar store; today’s buying journey involves a multitude of touch points where consumers interact with a brand or retailer. In order to meet and exceed shoppers’ evolving expectations, you must provide...
Why You’re Experiencing Low Website Traffic, and What to Do About It
As your online retail shop grows, you may find that you’re having trouble building your website traffic. Website traffic can be tricky at times, but for most businesses, the same issues arise when low traffic is starting to become an...
How to Sell on Wayfair and Overstock Using Product Content | Salsify
More people are shopping online for home goods than ever before. As the remote workforce continues to grow, consumers are investing in décor and furniture updates to accommodate new work-from-home spaces and lifestyle changes. For home and garden brands, it’s...
Build Better Omnichannel Shopping Experiences | Salsify
Almost every aspect of our lives — from how we socialize, to how we work, to how we schedule doctor’s appointments — has become omnichannel. We can transition from digital communication to in-person interaction and back again with ease. So,...
Tune In to How This Music Equipment Brand Pumps Up Profitability in a Changing E-Commerce Landscape
As fast as the music charts change, so can the e-commerce landscape. That’s why Sweetwater Sound, an Indiana-based recording electronics and instrument superstore, began selling online, as well as on marketplaces like Amazon, eBay and Reverb. But there’s more to...