When it comes to eCommerce marketing tactics, email marketing still reigns supreme, but success in email marketing doesn’t always come easy. These email marketing best practices will help you stand out in full inboxes, engage your customers and generate sales.…
After becoming increasingly accustomed to shopping online, today’s consumers seek omnichannel, hybrid shopping experiences that offer the best of both brick-and-mortar stores and ecommerce websites. According to a recent global survey conducted by the IBM Institute for Business Value (IBV)…
Today’s empowered consumers are constantly connected to multiple online buying options. They can search for products on Google, price compare on Amazon and even shop on TikTok. There’s no telling what’s going to inspire them, where they’ll make a final…
Share via: For any business, credit card processors are a critical component. In the ecommerce realm, it becomes even more crucial since you are not accepting payments in person. Since there are so many different credit card processing companies to…
Share via: When you decide you want to start a new website or blog, it’s easy to get overwhelmed. There are a lot of options out there. Besides choosing appropriate hosting providers and selecting a fantastic blog name, there may…
After a couple of years of pandemic-related social isolation, many of us could probably use a reminder: “No man is an island, entire of itself.” While the 17th-century English poet John Donne probably wasn’t thinking of the digital shelf when…
B2B buyers today believe that making purchases for work should be as easy as making purchases for themselves. To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is…
The popularity of video has led to a new kind of trending content consumption – live streaming, and with it, live commerce. The popularity of video shopping shouldn’t surprise you. In a 2022 survey found that as many as 74% of…
E-commerce and online marketplaces now represent a third of B2B purchases. Is your company leveraging these new routes to market? In its January 2022 report, E-Commerce Or Online Marketplace: Is Your Company Prepared To Leverage New Routes To Market?, Forrester…
Last Updated on April 21, 2022 To get better results from Google Ads, you need to make changes to your campaigns. And every tweak you make to your campaigns literally is a mini-test. Google Ads has a special feature called…
If a picture is worth a thousand words, how do videos stack up? Based on recent statistics from Wyzowl’s “State of Video Marketing 2022” report, videos are more than holding their own. Eighty-eight percent of those surveyed say that they’ve…
Omnichannel commerce is no longer the exception — it’s the expectation. An excellent omnichannel strategy has multiple channels working in concert to deliver an ideal customer experience — but friction can occur without proper implementation. Here are three ways to…
Salsify Open Catalog empowers open collaboration between brands and retailers to help extend their reach on the digital shelf and combat “walled gardens.” Today, Salsify launched Salsify Open Catalog, a free, open, and standardized product content library for brands and…
Adopting a multichannel strategy is one of the most effective ways to grow your business. In fact, multichannel selling is expected to exceed $491 billion in the U.S. alone this year. But expanding across channels and geographies is challenging when…
Share via: Whether you’re just starting a new blog or writing a new post, nothing makes your stomach drop faster than encountering the dreaded critical error message. It’s enough to make you think you’ve broken your WordPress website for good. …
Share via: These days, everyone is looking for a way to make money online. From freelancing work to creating videos to surveys, there are quite a few ways to do so. But what about starting a blog? Getting into blogging…
Share via: The evaluation of data is behind every major decision you’ll ever make. It’s how we make sense of the world. Leaning on statistics can help you make better decisions about your blog, especially when first starting. With over 600…
Share via: When you first set out to start a blog, it’s tempting to take the all-encompassing approach. After all, being exhaustive on a topic must have certain benefits, right? However, this isn’t always the case. You’ll find that selecting…
Do you have a personalization strategy in place? If not, you may want to reconsider. Salsify’s “Consumer Research 2022” report found that 70% of U.S. shoppers are more likely to buy if there are personally relevant images, videos, text, and…
Salsify’s company valuation hits $2 billion with the closing of its $200 million Series F funding round led by TPG. Salsify closed a $200 million Series F funding round today, bringing our company valuation to $2 billion. This funding round…
A generation ago, shoppers had relatively few options when researching brands and products for purchase: They could peruse reviews at the library’s periodical desk, ask their friends for advice, or consult a store employee. Now, these touch points — among…
ChannelAdvisor supports more than 300 marketplaces globally. But if you’re like us, you’re always looking for more! Emerging marketplaces provide a way to get your products in front of more audiences in a targeted way. We recently hosted two webinars…
Which parts of eCommerce can you automate? All of them! eCommerce automation can be applied to every aspect of your DTC brand, from sales and marketing to customer service and logistics. And when used strategically, it can not only boost…
Share via: When you create a blog for the first time, you’re likely not so focused on the time spent writing each great post. After all, it’s a new prospect. That and blogging’s many benefits alone can be exciting. However,…