Month: April 2022
5 Email Marketing Best Practices for eCommerce Retailers
When it comes to eCommerce marketing tactics, email marketing still reigns supreme, but success in email marketing doesn’t always come easy. These email marketing best practices will help you stand out in full inboxes, engage your customers and generate sales....
3 In-Person Shopping Experiences Today’s Omnichannel Shoppers Seek | Salsify
After becoming increasingly accustomed to shopping online, today’s consumers seek omnichannel, hybrid shopping experiences that offer the best of both brick-and-mortar stores and ecommerce websites. According to a recent global survey conducted by the IBM Institute for Business Value (IBV)...
Your Definitive Guide to Multichannel Selling
Today’s empowered consumers are constantly connected to multiple online buying options. They can search for products on Google, price compare on Amazon and even shop on TikTok. There’s no telling what’s going to inspire them, where they’ll make a final...
Top 13 Credit Card Processor Companies for New Businesses
Share via: For any business, credit card processors are a critical component. In the ecommerce realm, it becomes even more crucial since you are not accepting payments in person. Since there are so many different credit card processing companies to...
WordPress vs Wix: Which Platform Measures Up in 2022?
Share via: When you decide you want to start a new website or blog, it’s easy to get overwhelmed. There are a lot of options out there. Besides choosing appropriate hosting providers and selecting a fantastic blog name, there may...
3 Tips for Optimizing Your Brand Partnerships | Salsify
After a couple of years of pandemic-related social isolation, many of us could probably use a reminder: “No man is an island, entire of itself.” While the 17th-century English poet John Donne probably wasn’t thinking of the digital shelf when...
How B2B Companies Can Create B2C-like Experiences with a Multichannel Commerce Platform
B2B buyers today believe that making purchases for work should be as easy as making purchases for themselves. To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is...
The Beginner’s Guide to Live Commerce
The popularity of video has led to a new kind of trending content consumption – live streaming, and with it, live commerce. The popularity of video shopping shouldn’t surprise you. In a 2022 survey found that as many as 74% of...
New Forrester Report: Is Your Company Prepared to Leverage New Routes to Market?
E-commerce and online marketplaces now represent a third of B2B purchases. Is your company leveraging these new routes to market? In its January 2022 report, E-Commerce Or Online Marketplace: Is Your Company Prepared To Leverage New Routes To Market?, Forrester...
Google Ads Experiments: The Ultimate Guide
Last Updated on April 21, 2022 To get better results from Google Ads, you need to make changes to your campaigns. And every tweak you make to your campaigns literally is a mini-test. Google Ads has a special feature called...