Brands and manufacturers that want to sell directly to customers on Amazon need look no further than Amazon Seller Central.
Whether you’re an ecommerce veteran or just starting out, Amazon Seller Central gives you the flexbility to manage your products and order fulfillment — and offers valuable insights to help you better cater to your audience.
Learning how to become a seller on Amazon Seller Central may seem intimidating, but we’re here to break down everything for you in actionable, digestible steps.
What Is Amazon Seller Central?
Amazon Seller Central is a hub where you can control all aspects of your business without having to log in to different systems or apps to get things done.
Sellers can track their sales, performance, customer review insights, and search analytics, all of which are useful for developing product listings and marketing strategies.
How Does Amazon Seller Central Work?
Amazon Seller Central provides tools and resources to help Amazon sellers list and sell products directly to buyers through the third-person (3P) selling module.
According to Amazon, you can choose to sell as a brand owner or a reseller, though many sellers choose both methods.
You can also select an Amazon selling plan that works best for you. The Professional plan costs a flat rate of $39.99 a month, and the Individual plan costs 99 cents per individual item sold. Regardless of which plan you choose, you’ll pay a referral fee.
The platform provides you with all the tools you need to effectively streamline your business operations — freeing up time for revenue-generating tasks like marketing and advertising.
Some of Amazon Seller Central’s offerings include:
- Inventory management;
- Pricing;
- Order and return management;
- Advertising;
- Reports; and
- Customer service.
Once you understand how to become a seller on Amazon Seller Central, you can get your store up and running in no time.
What Is the Benefit of Becoming a Seller on Amazon Seller Central?
According to Jungle Scout’s “The State of the Amazon Seller 2022” report, 76% of surveyed Amazon sellers are profitable this year, and 60% with 3-plus years in business on Amazon earn over $100,000 in annual ecommerce revenue.
With these staggering numbers, it’s not hard to see why so many people are flocking to this marketplace.
Here are some additional benefits.
Efficiency and Ease
With Amazon Seller Central, tasks that once took all day to accomplish can be done in minutes.
For example, Amazon’s automated pricing tool removes the burden of setting prices, tracking pricing health, setting fixed price alerts, and checking on discounts.
With the Campaign Manager, you can create ads to promote your products, develop high-converting product listings, and offer special deals to attract new customers.
Amazon Seller Central also makes it easy for sellers to reply to customers’ messages, check reviews, gather customer feedback, and manage orders and returns.
These are just a few examples of how sellers can use Amazon tools to boost efficiency.
Here’s How To Become a Seller on Amazon Seller Central
Step 1: Sign Up
Visit sell.amazon.com and click “Sign up.” If you already have an Amazon account, simply enter your account information to log in. Otherwise, you can create an account. 
Image Source: Amazon
Step 2: Complete Details
Once you log in, you’ll be directed to the page below, where you’ll need to fill out details to set up your Amazon Seller Central account.
Make sure you have a:
- Valid government-issued ID or passport;
- Recent bank account or credit card statement;
- Chargeable credit card; and
- Mobile phone.
Image Source: Amazon
If you sell internationally, note that you don’t need to create multiple accounts. With just one selling account, you have full access to sell in Europe, Japan, Singapore, Australia, and North America.
Once your submission is verified, you’ll be all set to start selling on Amazon.
What Is a Perfect Launch on Amazon Seller Central?
If sellers successfully use five of Amazon’s selling programs within the first 90 days, they’ve achieved a “Perfect Launch,” according to Amazon.
These selling programs include:
- Brand Registry;
- A+ Content;
- Fulfillment by Amazon;
- Automated Pricing; and
- Advertising.
If executed properly, Amazon states that “sellers achieving Perfect Launch generate 6.3x more first-year revenue than other sellers.”
3 Tools to Boost Your Business Growth on Amazon
Here are some of the best Amazon tools you can use to grow your business.
1. Amazon Brand Analytics
Amazon Brand Analytics in Seller Central is a handy tool you can use to optimize your listing and improve your ranking on Amazon. It provides insights into how customers interact with your listing, what keywords they use to find your products, and how your brand stacks up against competitors.
According to Amazon, more features will soon be added to Brand Analytics, including the ability to download search query performance and search catalog performance data, as well as actionable search insights.
If you’re looking for ways to ensure your product appears on the first page of Amazon’s search results, check out this powerful tool.
2. Customer Review Insights
Customer Review Insights is another free tool in Amazon Seller Central, providing brands with practical actions to improve current products and develop new ones.
With Customer Review Insights, you don’t need to read and analyze thousands of reviews anymore. The tool automates product review analysis and separately displays positive and negative reviews. It’ll show you the most important topics, their impact on star ratings, review snippets, and common words and phrases.
Customer Review Insights is particularly helpful when you want to find out what product features customers love or what they’re looking for from your brand, but you haven’t offered it yet. One thing to note is that this tool is currently available for Amazon sellers in the U.S. only.
3. Product Experience Management
When selling on Amazon, you need to ensure your product information is up-to-date and consistent. It’s also crucial that your Amazon listing page looks exactly like the listing on your ecommerce store or other channels. That way, customers can easily find what they’re looking for and know they’re getting the same product — no matter where they look.
A common practice to achieve the above is using a Product Experience Management (ProductXM) solution. With a ProductXM solution, you can centralize your product data in one place — making it easier to manage, syndicate, and optimize that data across channels. It also allows you to enrich your product pages with A+ content, while ensuring that content meets all of Amazon’s description requirements.
Home goods brand Rotho is a successful example of using a ProductXM solution to create better product experiences and grow an international presence on Amazon. Previously, the brand used spreadsheets to manage 850 SKUs for Amazon.de and Amazon.uk. This led to messy data — reducing their team’s productivity and hindering their ability to expand product catalogs to new markets.
But after deploying a ProductXM solution to unify product content, Rotho saw a huger uplift in business efficiency. They went live successfully in six markets, including Germany, the U.K., France, Spain, Italy, and the Netherlands.
“We’ve got the system set up to work the way our business needs to, and it’s allowed our teams to move forward with our goals to grow across Europe,” Alexandra Kuture, ecommerce manager at Rotho, says.
Reach New Customers and Drive More Sales by Selling on Amazon
Now that you know how to become a seller on Amazon, it’s time to take action. Sign up for an Amazon Seller Central account and start listing your products on this marketplace. Don’t forget to use the tools above to optimize your listing pages and create a consistent product experience across channels.
Ready to create engaging brand experiences that win on Amazon? Learn more about how Salsify supports Amazon success.
