Month: February 2023

Consumer Behavior: Why Shoppers Aren’t Buying Your Products | Salsify

If a fear of cart abandonment or high return rates are tormenting your organization, here’s a hard truth: It’s not them (consumers, that is); it’s you. But there’s hope. Salsify’s “2023 Consumer Research” (which offers a consolidated view of surveyed...

/ February 28, 2023

10 E-Commerce KPIs to Measure

Do you track your heart rate? Or your cholesterol? What about your blood sugar levels? Monitoring your health stats is always a good idea, but determining which ones to watch is different for everyone.  It’s the same with your e-commerce...

/ February 27, 2023

Instagram Reels for Business: Tips, Hacks, Strategies & Examples [2023]

Allowing brands and creators to drive engagement through creative storytelling and live commerce, there is a lot of potential with incorporating Instagram Reels (IG Reels) into your content and marketing strategies.  And the stats confirm it. Currently, there are over...

/ February 27, 2023

Why Consumers Are Shopping on Mobile Phones Inside Stores | Salsify

It’s never been more important to highlight product quality online. With digital experiences becoming a major deciding factor — even for in-store shoppers — customer loyalty is tied to how well a brand presents itself online through a variety of...

/ February 23, 2023

Consumer Research Shows Shoppers Worldwide Want an Omnichannel Experience | Salsify

Much has been made about the omnichannel approach as a way to improve the shopper experience and streamline the purchase process. And new research backs up this common sense assertion with hard data. According to Salsify’s “2023 Consumer Research” report,...

/ February 21, 2023

Amazon A+ Content Best Practices

Marketers have long known what influencers and sellers are just now discovering: Content is king. Consumers can’t get enough stories, research, pictures, videos, audio and reviews. It entertains them, informs them and (most importantly for brands and retailers) helps them...

/ February 20, 2023

MAP vs MSRP: What’s the Difference?

There’s no one savvier than the price-hunting consumer. Thanks to numerous marketplaces, search engines and price comparison tools, these discount detectives have every tool at their disposal to find the best bargain — even if one seller ruins it for...

/ February 17, 2023

2023 Consumer Research Unpacks Global Shopper Insights | Salsify

Salsify publishes its 2023 consumer research report, a survey of more than 6,000 consumers across Australia, France, Germany, Great Britain, and the U.S.  With the release of its annual consumer research report, Salsify continues to help brands zero-in on the crucial...

/ February 17, 2023

Selling in a Saturated Market? You Need This eCommerce Competitor Analysis Template

Want to scale and dominate? Then this eCommerce Competitor Analysis Template is a must.  Even if you think your niche is, well, niche, it may not be for long. According to current estimates, there are up to 24,000,000 online stores...

/ February 16, 2023

This Blog Post Was Written by an AI Bot — Could Your Product Descriptions Be Next? | Salsify

Artificial intelligence (AI) is slowly but surely changing the way we write product descriptions. In the past, most product descriptions were written by humans. However, with the advent of AI, more and more companies are using it to write their...

/ February 14, 2023