Month: February 2023
Consumer Behavior: Why Shoppers Aren’t Buying Your Products | Salsify
If a fear of cart abandonment or high return rates are tormenting your organization, here’s a hard truth: It’s not them (consumers, that is); it’s you. But there’s hope. Salsify’s “2023 Consumer Research” (which offers a consolidated view of surveyed...
10 E-Commerce KPIs to Measure
Do you track your heart rate? Or your cholesterol? What about your blood sugar levels? Monitoring your health stats is always a good idea, but determining which ones to watch is different for everyone. It’s the same with your e-commerce...
Instagram Reels for Business: Tips, Hacks, Strategies & Examples [2023]
Allowing brands and creators to drive engagement through creative storytelling and live commerce, there is a lot of potential with incorporating Instagram Reels (IG Reels) into your content and marketing strategies. And the stats confirm it. Currently, there are over...
Why Consumers Are Shopping on Mobile Phones Inside Stores | Salsify
It’s never been more important to highlight product quality online. With digital experiences becoming a major deciding factor — even for in-store shoppers — customer loyalty is tied to how well a brand presents itself online through a variety of...
Consumer Research Shows Shoppers Worldwide Want an Omnichannel Experience | Salsify
Much has been made about the omnichannel approach as a way to improve the shopper experience and streamline the purchase process. And new research backs up this common sense assertion with hard data. According to Salsify’s “2023 Consumer Research” report,...
Amazon A+ Content Best Practices
Marketers have long known what influencers and sellers are just now discovering: Content is king. Consumers can’t get enough stories, research, pictures, videos, audio and reviews. It entertains them, informs them and (most importantly for brands and retailers) helps them...
MAP vs MSRP: What’s the Difference?
There’s no one savvier than the price-hunting consumer. Thanks to numerous marketplaces, search engines and price comparison tools, these discount detectives have every tool at their disposal to find the best bargain — even if one seller ruins it for...
2023 Consumer Research Unpacks Global Shopper Insights | Salsify
Salsify publishes its 2023 consumer research report, a survey of more than 6,000 consumers across Australia, France, Germany, Great Britain, and the U.S. With the release of its annual consumer research report, Salsify continues to help brands zero-in on the crucial...
Selling in a Saturated Market? You Need This eCommerce Competitor Analysis Template
Want to scale and dominate? Then this eCommerce Competitor Analysis Template is a must. Even if you think your niche is, well, niche, it may not be for long. According to current estimates, there are up to 24,000,000 online stores...
This Blog Post Was Written by an AI Bot — Could Your Product Descriptions Be Next? | Salsify
Artificial intelligence (AI) is slowly but surely changing the way we write product descriptions. In the past, most product descriptions were written by humans. However, with the advent of AI, more and more companies are using it to write their...