Month: January 2021
Seller Fulfilled Prime: Answers to Your Questions About Amazon’s Newest Changes
As most Seller Fulfilled Prime (SFP) participants know, Amazon has set new, stricter requirements for its SFP program, which are in effect as of February 1. In an effort to “provide customers with a more consistent delivery experience throughout the...
Should You Still Get A Google Ads Certification?
Last Updated on February 4, 2021 Let me give you the bad news first. Getting a Google Ads Certification won’t make you a Google Ads expert. Further, it’s unlikely you’ll get paid more because of the certificate, and it doesn’t...
Non-Holiday Holidays to Mark on Your 2021 Marketing Calendar
Sure, holidays like Valentine’s Day, Independence Day and Thanksgiving are beloved celebrations, but why should mainstream holidays get all the love? In the age of social media, “non-holiday” holidays like Bring Your Pet to Work Day and National Coffee Lovers...
How to Go From Transactional Marketing to Brand Experiences | Salsify
You likely remember when TV commercials were the only way to define a brand: George Clooney sipped Nespresso, two cavemen saved money with GEICO, and a bunny marched for Energizer. But with every passing year, brand discovery has shifted to...
A Better Way for Brands to Manage Retail Content, Part 2: Strategies to Streamline Your Content
Customizing product information for different websites, retail partners and marketplaces can be a time-consuming task and error-prone task. Proper management of your product data can be critical to your success, helping you take control of data, expand your business, increase...
Embracing Expertise is the Key to Maintaining Ecommerce Gains In 2021
Author By Rick Wilson | Posted on • January 26, 2021 Ecommerce Resources A sustainable vision for growing ecommerce. There’s a concept in investing called “permanence of gains” which seems especially relevant at the beginning of 2021. Markets always rise and...
How to Become a Digital-First Omnichannel Organization | Salsify
We all know the 2020 ecommerce trends: Consumer adoption of online shopping and ecommerce revenue has skyrocketed. But the fact is, the rise of digital channels has exceeded even these impressive stats. The digital shelf is far more than just the...
Looking Back to Get Ahead in the New Year
It is hard to overstate how much eCommerce grew in 2020. According to data from McKinsey, eCommerce penetration accelerated by a decade during the first three months of 2020. And this high-velocity growth continued throughout the year. In 2019, digital retail sales reached $2 billion...
5 Biggest eCommerce Challenges and How to Overcome Them [2021]
There’s no beating around the bush: the online store market is busy going through big changes, and with them come shifting eCommerce challenges that you will need to address. Without creating concrete plans to overcome them now, you run the...
Top 15 Ecommerce Trends for 2021
Author By Miva | Posted on • January 22, 2021 Ecommerce Resources It’s time for businesses to think about ecommerce trends for 2021. 2020 brought major changes to the digital economy: ecommerce adoption accelerated, people changed the way they shop, and sellers...