Month: October 2021
All About Amazon: The Latest Trends and Strategies
During ChannelAdvisor Connect, the exclusive, live, global gathering of forward-thinking e-commerce and marketing professionals held in September, Senior Product Manager Alison Held and Client Strategy Team Lead Waed Ramadan shared a detailed overview of what types of activity the marketplace...
Ecommerce 101: Best Practices for Managing Facebook Ads
When planning to advertise on social media, the most important platform to consider has been, and will be for the foreseeable future, Facebook. When it’s time to manage Facebook ads, implementing best practices while creating your campaign can make or...
Are These Common D2C Website Mistakes Hurting Your Sales? | Salsify
As consumers continue to embrace online shopping in skyrocketing numbers, many brands are taking a crack at acting as their own retailers by launching a direct-to-consumer (D2C) website. The strategy has obvious benefits: a D2C channel allows brands to focus...
The Naughty and Nice Amazon Ecommerce Checklist [Download] | Salsify
Shoppers have developed new shopping habits since the 2020 holiday season, and these behaviors have spurred a number of new trends across the industry. One of these shifts, according to research from McKinsey & Company, is that 75% of U.S. shoppers have...
How to Copyright T-Shirt Designs
When creating designs for a t-shirt business many people take into consideration how copyrights and trademarks will affect their designs. Whether you’re worried about other people stealing your designs or about infringing on the designs of others, information surrounding intellectual...
Consumer-Centric Strategies for a Successful Q4
During ChannelAdvisor Connect 2021, the exclusive global gathering of forward-thinking e-commerce and marketing professionals held September 14-15, Senior Product Marketing Manager Greg Ives and Product Marketing Manager Bradley Hearn presented Consumer-Centric Strategies for a Successful Q4, a session that highlighted...
How to Build a Winning Amazon Strategy for the Holidays | Salsify
Santa Claus isn’t the only one keeping a “naughty and nice” list this year — luckily, if you’re marketing products on Amazon this holiday, there are some easy best practices you can adopt to avoid finding the proverbial coal in...
Parallel Deals and GoSlash Expanded to New Marketplaces and Achieved 165% YOY Growth
Every company strives to grow its product catalog and customer base. But two companies did so in a dramatic fashion, expanding their combined SKU count to 14 times its original size in 16 months. Parallel Deals and Goslash, owned by...
5 Most Important 2021 Holiday Season Ecommerce Dates | Salsify
While many shoppers are content to leave their holiday purchases to the last minute, brands don’t have this luxury. Nothing could be worse than putting off your end-of-year planning. Many retailers report that 20% or more of their annual sales...
How to Start a Print on Demand Business
Share via: Starting a print-on-demand is a great way to break into the e-commerce game without taking on the expenses and risks that come with the territory. You don’t have to invest in inventory upfront and hope it works out....